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Academic Poster Requirements

  • You are required to develop an Academic poster(800 words absolute maximum) on the marketing challenges faced by an actual organisation.
  • In order you find the Marketing Challenges, you are expected to conduct a PEST analysis(i.e. we are interested in those challenges that come from a company’s macro-environment)
  • The poster should include marketing recommendationsthat would enable the organisation to overcome the challenges you identified.

Academic Posters are:

  • ways of communicating work visually and concisely to interested viewers

An effective Academic poster is:

  • self-explanatory, visually attractive, articulates proposed ideas clearly and succinctly and is organized in a logical flow.


  • viewers are able to understand your ideas even without speaking to you
  • You are expected to use theory and secondary sources of information to identify some of the main challenges for your chosen company.
  • You take the role of consultants that will suggest, based on your analysis, how the organisation can overcome challenges.
  • Your audience is your seminar tutor who takes the role of the Managing Director of the organisation you have selected.
  • You don’t have to deliver an oral presentation!


  • A3 size, Landscape orientation. You should not exceed 800 words (with in text citations)


  • You are expected to include a bibliography on a separate page using the Harvard system of referencing (guidelines on the Harvard referencing system are included in myUniHub)

Your reference list will appear on the second page. 

  • You can choose any company you like for your academic poster BUT
  • If the company operates in a diverse range of industries (e.g. Apple is in the phone, computer industries etc), it is strongly recommended that you focus on one line of business (e.g. phone).

– This will allow you to provide a more coherent and well-balanced poster by narrowing down their research on political, economic, socio-cultural and technological factors that impact the company.

  • When conducting a PEST analysis, it is strongly advisable that you focus on one country (the UK) as it will be too difficult to provide a wider scope within the word limit
  • Plan ahead and allow yourself plenty of time to prepare and design your poster
  • Think creatively how to use the poster’s dimensions and graphs to your advantage and ensure your work is presented in a clear, concise and unique way
  • In essence you need to conduct a PEST analysis, identify key challenges based on your analysis and suggest ways to overcome them
  • You are not required to conduct a competitor analysis or an internal analysis
  • You are not required to discuss the 4Ps or SWOT
  • The more information you include that is not required, the more the chances that you will not provide the depth of analysis on what is actually required
  • More tips can be found in the module handbook

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