CIQGM704 International Marketing Management

Task 1: Report

Choose an international organization (with any product) of your choice preferably where you are working or worked with or familiar with and prepare an entry plan for international markets. Your report should investigate various factors that influence the entry mode of the company into the global market along with the potential barriers that might hinder the expansion of the chosen firm. Various marketing strategies in order to enter into the international market should also be explored. The details of the expected project report format are given below : 

1.Executive Summary:
2.Introduction: Provide some background information on the chosen organization in the context of marketing management. [ 300 words, 5 Marks]
3.Application of theory into practice: The following concepts/theories/models should be covered:
(1) Marketing process and STP.
(2) A critical evaluation of the marketing mix of the chosen organization.
(3) The role of marketing models, tools and techniques in developing new products and effective marketing plans. The models discussed should include at least one model among (Porter’s Model, SWOT Analysis, and PESTLE) and at least one Model among (BCG Matrix, Ansoff Matrix, and Product Life Cycle Model).

4.Conclusions and Recommendations: Provide recommendations for an adequate marketing strategy for the chosen organization to expand the business in the global market. 
5.References: You should use the Harvard referencing system only.

Task 2:
The Presentation on the 7 Ps of Marketing for the Chosen Organization would be conducted during the final phases of the course on a mutually agreed time slot (between the learner and the faculty). The time allotted for the presentation is 15 minutes (10 minutes presentation followed by 5 minutes Q&A) and would be evaluated based on content, presentation skills, and interaction.