Marketing Management and Strategic Planning: Questions and Answers

Answer the following questions:

1. State the differences and commonality between the following terms: Strategic Planning & Marketing Management. 

Differences Commonality

Strategic Planning

Marketing Management

2. What are the ethical responsibilities of the Marketer?

3. Define Strategy?

4. What is the position/place of the strategy in the organization planning process? 

A)Discuss various strategies based on the competitive advantages.

5. “Telemarketers and junk email are a part of everyday life. Companies are always looking to get in touch with customers and find out about purchasing patterns. Using consumer information is a privacy and fairness issue if not a legal one”. How do you view above narrative in the light of ethical responsibility of marketer. 

Suggest do and don’ts for the marketers.

6. Assume yourself as Marketing Manager of the FMCG Company. There is increasing expectation to increase the sales & revenue. Challenges in front of you are that you have to deal with same product and remain in the same market. What are the possible strategies you will employ to meet the Expectation of increasing sales?

Hint: (To answer you can refer to the Ansoff Matrix)

7. If you are a Chief Marketing officer and has sensed the need for the marketing research in your organization, under what circumstances you will take the following decisions?

i.Whether primary or secondary or both data are required, 

ii.Whether qualitative or quantitative research is needed, 

iii.Whether the company will do its own research or contract with a marketing research specialist /company 

What do’s and don’ts you will take into consideration during the conduct of research to avoid ethical litigations 

8. The cell phone market is experiencing rapid growth, but the cell phones made by Broadwing Inc. have very small market share of its cell phone division. According to the BCG Portfolio Model, the cell phone division of Broadwing Inc.is in which quadrant? 

Accordingly give your recommendation to the Broadwing Inc. for their cell phone.

9. Discuss the ethical responsibilities of marketing towards customers, clients & towards the society.

Discussion Elements Ethical Responsibilities

Marketing towards Customers

Marketing towards Clients

Marketing towards Society

10. Define the followings:

A)Marketing Planning and Strategic Planning

Definition

Marketing Planning

Strategic Planning

B)Marketing and Marketing Management

Definition

Marketing 

Marketing Management

C)     Market Research and Marketing Research

Definition

Market Research

Marketing Research

11. Looking at your own organization (Directorate of Human Resources), 

A) what market information is collected currently? 

B) How is this information used? 

C) Do you feel that it is used as effectively as it might be? 

D) What other types of information would be useful?

12. Explain the terms Market, Marketing, Marketing management & Marketing mix 

Term Explanation

Market

Marketing

Marketing Management

Marketing Mix 

A) Discuss the role of the marketing mix in the strategic planning of the company. 

B)Support your answer with suitable examples

13.  The biotechnology industry has experienced rapid growth in recent years. One of the companies at the forefront of research on disease and insect-resistant seeds is Biotex’s biotech division. The success of this division has led to many economists call it one of the leading firms in the market. 

A) In terms of the BCG Portfolio Model, Biotex’s biotech division is in which quadrant. 

B) Accordingly give your recommendation to the Biotex’s biotech division.

14. Assume yourself as Marketing Manager of the Shoe Company. There is increasing expectation to increase the sales & revenue. Challenges in front of you are that you have to deal with same product and remain in the same market. What possible strategies you will employ to meet the Expectation of increasing sales?

Hint: (To answer you can refer to the Ansoff Matrix)

15. Construct the Strategic Planning Process. Explain the role of Cooperative and Economic factor in the Strategic Planning.

A) The  Role of Cooperative factor in Strategic Planning

B) The Role of Cooperative factor in Strategic Planning

16. “Zulal Water” is promoting its Drinking Water by highlighting the feature “Low Sodium “and Alain water   is promoting   its product by highlighting on the feature “Zero Sodium”. Do these promotions strategies serve the ethical responsibility of the marketer?