MIBM701 Managing International Business and Culture

The case study analysis should include the following sections:

 

 

Executive Summary of the Case (Max: 500 words)

 

 

Conduct Detailed SWOT Analysis of BMB Group (Max: 200-300 Words)

 

 

“Khachab and his cousin—BMB’s founder and chief executive officer, Bilal Ballout—felt it was time to Transition to a business-to-consumer (B2C) model”- Critically analyze the company’s decision to move into B2C business model and intentions to expand its businesses to the United States, India, and Turkey. Conduct a detailed PESTLE analysis for the United States, India, and Turkey and suggest the appropriate directions to the company to commence its businesses in the aforesaid countries. Which of the aforesaid countries have more potential to commence BMB businesses and why? Justify with suitable comments. (Max: 200 Words)

 

 

Critically evaluate the intentions of BMB to enter into different international markets to expand its businesses? Highlight the role and impact of several international institutions such as Food and Drug Administration (FDA) of United States of America, Food Safety and Standards Authority of India (FSSAI), Turkish Food Safety Association (PFSA), etc. in deciding the entry of BMB into USA, India, and Turkey to set up its businesses? Suggest appropriate measures and steps to approaching and obtaining approval from the aforesaid institutions to produce and sell BMB products in the above states countries (Max: 500 Words)

 

 

Considering the inputs from Exhibit 4 of the case study, identify and formulate appropriate expansion strategies should you consider to enter into the USA, India, and Turkey. Justify the formulation of suitable strategies pertinent to each county with appropriate comments. (Max: 200 words)

• The following analytical tools could be helpful for analyzing the case:
• Ansoff Matrix

Direct and Indirect Competitive Analysis