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Essay on What is Strategic Management: Exploring Models and Their Business Applications

Essay  “What is Strategic Management”.

Though there is no particular format, samples have been shared as indicative formats( word doc). Further details are provided in the grading criteria shared by the university. please make sure there is table of contents ,harvard referencing style and all points are followed .

The content should relate to the following pls: -- explain to one of the models of strategic management such as answer off or penrose or porter , find business and apply the module to it . maily fulfill all the points .





Very good











Addressing the issues



Addresses the definition of Strategic Management comprehensively and with originality.

Addresses the definition of Strategic Management in detail and with some creativity.

Addresses the definition of Strategic Management clearly.

Makes a sound attempt at addressing the definition of Strategic Management.

Makes an adequate attempt at addressing the definition of Strategic Management but with some digression.

Some knowledge displayed but not clearly linked to the definition of Strategic Management.

Does not address the definition of Strategic Management.

Content and range of knowledge displayed



Demonstrates an exceptionally comprehensive, detailed and in-depth knowledge base, the capacity to integrate theoretical and substantive knowledge, and a developed understanding of the limits to knowledge.

Demonstrates a detailed, systematic, in-depth, theoretically informed knowledge base, with a clear appreciation of the provisional nature of knowledge.

Demonstrates a comprehensive, well-organised theoretical and/or substantive knowledge base, and a developing appreciation of the limits of knowledge.

Demonstrates a sound factual and/or conceptual knowledge base and uses appropriate terminology.

Evidence of adequate knowledge of topic and use of appropriate terminology.

Some relevant and/or required knowledge missing or confused and/or significant misuse of terminology.

Little or no relevant knowledge included.

Knowledge and application of theory



Knowledge and understanding of theory is exceptionally detailed and sophisticated.  Appreciation of the limits of theory demonstrated throughout the work.  Approach to assessment task is clearly, appropriately and consistently theoretically informed.

Demonstrates a detailed, accurate, systematic theoretical understanding. Appropriately selected theoretical knowledge is integrated into the overall assessment task.   

Shows a systematic and accurate understanding of key theories, which are appropriately applied within the context of the assessment task.

Sound descriptive knowledge of key theories with some appropriate application.

Selection of theory is satisfactory but application and/or understanding limited.

Knowledge of theory inaccurate and/or incomplete.  Choice of theory inappropriate.  Application and/or understanding very limited.

Absence of relevant theoretical content and/or use of theory.

Critical reasoning



Sophisticated, critical evaluation of theories and/or concepts and/or assumptions and/or data which informs the overall approach taken to the assignment.  Arguments are clear, coherent, tenable, and demonstrate originality.

Well developed, theoretically and/or conceptually informed critical thinking is consistently integrated into the work.  Arguments demonstrate the ability to evaluate theories and/or concepts and/or assumptions and/or data.

Demonstrates good critical insight and ability to contrast alternative positions through the use of theory.

Demonstrates conventional critical insight and ability to contrast alternative positions.

Demonstrates limited critical insight. Recognises alternative positions.

Critical thought and/or analysis very limited and/or incoherent.  

No evidence of critical thought.

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