Question: This business report based is based on a case study organisation. The case study will be provided to you in the first week of April 2020. The content of the report will demonstrate learning undertaken during the module and apply analytical models appropriate to inform business strategy on where value creation can be applied for competitive advantage. The work based report must demonstrate coverage of the module learning outcom...
Questions: Background TopTravel SL is a company dedicated to high quality online hotel reservations. It operates internationally and its customers are large hotel groups that offer luxury services. With more than 10 years of experience, TopTravel SL has been among the top 5 websites used to choose accommodation. A large percentage are business trips, however, there is also a significant number of leisure trips, which seek an accommodati...
Task: Overview The aim of this assignment is for students to critically explore the concept of the experience economy and customer experiences. Over the past decade within leisure and tourism, attention has shifted away from product and service delivery to the customer’s experiences as the added value element. This shift has been coined by Pine and Gilmore (1998) as the ‘experience economy’. Simply, the experience economy is one in which...
Task: The paper must follow APA format. You can reference The Publication Manual of the American Psychological Association for proper instruction. A few other requirements specific to this paper include: Please include an Executive Summary at the beginning of the document (an abstract) which summarizes the content of the document. Please use subheadings to help the reader understand the structure of the paper (typically t...
Marketing Plan MSN-prepared nurses must be prepared to market themselves to others so that the key characteristics and contributions of their expertise and the role are recognized and valued in the healthcare environment. The purpose of this assignment is to develop a marketing plan for your chosen advanced nursing practice role. As you prepare this marketing plan, develop this presentation as if you were explaining the advanced nursing practic...
Task Case Study Beckett Organics : Go through the following case and answer the questions that follow and submit in the form of a report(4000 words). John Beckett enjoys vegetables, so much so that he has given up his full-time job as a lawyer to concentrate on growing and marketing organic vegetables. He started growing vegetables 20 years ago in his back garden and eventually became fully self-sufficient in supplying vegetables for the fa...
Task Below is a case on estimation and analysis of demand for Bottled Water. Read the case carefully and use the appropriate techniques given in the text book on demand estimation and analysis then make your decisions, judgments and evaluation based on the results. For solving any part of the case you have to give your explanations write the proper formula, and show the procedure of reaching to your answers. All your work should be typed and ...
Task: Where appropriate, give examples and be specific in your answers. Each point mentioned should be justified/supported with examples and/or outside sources where appropriate (assume that the reader does not understand the concepts and theories and you have to explain them to him/her). Your answers should logical, in-depth, substantive and in your own words Final Exam: Please read the case Pets.com, and analyze the case based on the fo...
TMA Topic and requirements Innovation is a crucial element for economic and organizational success. If a company wants to compete it must be both adaptive and creative. The focus of this TMA is to select an example (preferably a local example) of organizational innovation associated with its business functions- marketing and/or operations management- and analyze the importance of this innovation. This TMA is not about innovative products, b...
TasK: For the formative assessment, we shall be looking for your ability to apply what we have covered so far, and your skills in writing an academic paper.You first need to choose an organisation whose marketing you will study. It can be almost any kind of entity: your own company, a local private firm, a Non-Governmental Organisation (NGO), a Not for Profit Organisation (NPO), an educational institution or even a major corporation. It would ho...
Question: Learning Outcomes a)Describe the marketing conceptb)Outline and apply the elements of the marketing process.c)Identify and explain the macro and micro environmental factors impacting the marketing of a business or industry.d)Demonstrate an ability to incorporate new trends to solve marketing problems and apply communication skills. Instructions: 1.Select a Business. Choose a small or medium sized existing business as a clien...
Concise writing style and professional presentation are expected. Use size 11 font. Include a title page and number the sections and subsections. Please submit in a Word Document for the proposal and pdf for the survey.This assessment is split into two parts: Part A contributes to 60% of the assessment, involves creating an individual research proposal. Part B contributes 30% of the assessment and involves creating a customer service survey...
Question: Instruction The topic is to write about bringing a cafe brand from Thailand to Singapore. Cafe Brand: After You Dessert Cafe.Attached is the reporting guideline to follow. Please include 18 references. For references, please only insert if it is relevant to the pointer. Do not insert just because of matching keywords. There is no need to only insert paid journal articles. Please use free journal articles, news articles, webpage writeu...
Tasks: Introductions There has been a revenue decline for a bank and they would like to know what actions to take. After investigation, they found out that the root cause is that their clients are not depositing as frequently as before. Term deposits allow banks to hold onto a deposit for a specific amount of time so they can invest in higher gain financial products to make a profit. In addition, banks also hold better chance to persuade term...
There is one major individual written assignment - A case analysis of Garmin 2019 Clear and Accurate Key Problem(s) Statement External Analysis: Effective use of applicable analytical tools (PESTEL, 5 forces of competition, Industry Characteristics, Strategic Group, etc.) Drawing relevant conclusions and insight from the analysis and applying them to improved strategy formulation or other recommendations for the company’s...
Cultural safety is defined as “Behaviours, attitudes and policies that enable systems, organisations, professions and individuals to work effectively in cross-cultural situations” (National Health and Medical Research Council, 2006). When recipients of care believe that the care meets their cultural needs, then the care can be considered to be culturally safe. SCENARIO: Shakira is a 7-year-old girl living in a remote Indigenou...
Questions: OBJECTIVES:To understand the basic characteristics of operational amplifiers.To calculate and measure the gain of an operational amplifier circuit.Design an amplifier circuit and verify its validity using an oscilloscope. MATERIAL REQUIRED:BreadboardDC Power SuppliesGW Instek 1830 D power supplyGW Instek GPS3303 Power Supply or similarDigital Multimeter (DMM)uA741 Op-amp1K-ohm Resistors10 K-ohm resistor Deliverable:The d...
Task: In this assignment, you will use your specific company (the one you identified earlier in the course) to fully describe their key target market segments. The information you provide on these target market segments will go directly to the marketing manager for him/her to use as a key resource in making the many marketing decisions for the upcoming year. (1) You will profile each of the key market segments (typically 2 or 3 market segments)...
Task Read each of the following scenarios: Identify all potential legal issues in each scenario and briefly outline the law on the issue(s). Scenario 1 Mary has been saving up for a new sofa for the past few months. As it is Easter weekend, she knows that there are plenty of sales on and she might find a good deal. So, Mary goes sofa shopping with her daughter on Easter Saturday. After some browsing in Sofa Store in Dublin, Mary...
Question: Working in small teams to develop a 10 minute group presentation for a brand extension, you will then need to submit a group co-authored 1000 word report explaining the new brand extension. This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes: LO 2 Demonstrate knowledge of STP marketing planning process LO 3 Identify the key components of the ...
Purpose of the Assessment The purpose of this assessment is to produce a marketing audit that would support a marketing plan. The audit should be produced for a company (or business unit) of your choice in one sector from; mobile network providers, fashion clothing, automotive or charity and should focus on the UK only. Assessment Task Conduct independent research using quality sources fully referenced to provide the evidence to support your a...
Task #1) Download and/or analyze each of the following recommended sourcesTask #2) Using any source, perform a desk research on each of the following topics: Bicycle ridership (Canada, USA, worldwide) Bicycle helmet usage and market (Canada, USA, worldwide) Bicycle helmet manufacturers/brands (Canada, USA, worldwide) Bicycle helmet distribution/distributors (Canada, USA, worldwide) Bicycle helmet regulations (Canada, USA, worldwide) Bicycling-rel...
Question: Module learning outcomes: 1. Knowledge outcome – You will be able to develop understandings of digital marketing in a range of contexts and its value in creating competitive advantage for organisations. 2. Intellectual /transferable skills outcome – You will be able to present the findings of a digital media investigation you have identified in a professional manner through a variety of media in an acceptable format Yo...
Task Objectives 1. Explain what a business process is and how the business perspective differs from a traditional functional perspective.2. Create process maps for a business process and use these to understand and diagnose a process.3. Calculate and interpret some common measures of process performance.4. Discuss the importance of benchmarking and distinguish between competitive benchmarking and process benchmarking.5. Describe the Six Sig...
Task: Project 1 requires you to develop a consumer behavior report for the designer market in North America, Germany, and the UK along with a value proposition statement and a recommendation about whether to launch the product in any or all of the above markets.The project has two steps which involve extensive reading about the topic and then conducting extensive research about the environment and market for the detergent product. Be sure to all...