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Where appropriate, give examples and be specific in your answers. Each point mentioned should be justified/supported with examples and/or outside sources where appropriate (assume that the reader does not understand the concepts and theories and you have to explain them to him/her). Your answers should logical, in-depth, substantive and in your own words
Final Exam: Please read the case Pets.com, and analyze the case based on the following questions in order to rejuvenate the marketing strategies for Pet.com.
1.Please provide a thorough SWOT analysis with detailed and logical reasoning for each item of the SWOT you have identified.
2.Based on the SWOT analysis, please (a) identify target market(s) (be specific) and (b) provide positioning statement(s) for each target market identified. In addition, you need to (c) justify why such targeting and positioning strategies are chosen.
3.Provide at least two new objectives for the new marketing mix strategy to rejuvenate the existing unsuccessful marketing strategy. Remember the criteria for writing good objectives. Please explain and justify your objectives.
4. Based on your objectives in question 3, please provide at least three supporting tactics for EACH of the four elements of marketing mix. Please explain and justify each tactic.
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