Question: Compare two case study and answer the question bellow Many dimensions contribute to the perceived reputation of a business, however, the ethical dimension has become as important and inextricably linked to, other dimensions that constitute reputation, such as product quality and financial performance. Ethics is even perceived by some organisations as being the source of competitive advantage. In essay format, critically discu...
1.Calculate the missing values (6 marks)Unit Selling Price Variable Cost per unit Unit Sales Total Contribution Margin Total Fixed Costs Net IncomeA) 8 150,000 300,000 200,000 B)30 C) 180,000 800,000 &nbs...
Question: Your assignment should be based on ONE of the top two countries you identified in the group presentation. This choice is up to you. Please make sure that you read the ‘Task Requirements’ section for more details of what is or is not included in the word count. Background and Scenario for the Assignment Hello Fresh have given the go-ahead to launch Green Chef in your chosen country, as a premium brand. In line with Hello ...
Question: Summary Following Hong Kong Ocean Park’s announcement of an operating deficit in the coronavirus period, this proposal suggests a new attraction named “Screaming through the Silence” in hopes to improve the park’s competitiveness in the market. The proposal begins with a swot analysis to identify Ocean Park’s strengths, weaknesses, opportunities and threats. Combining the park’s strength of ac...
Questions: Draw a Gantt Chart For The Construction Phase Of The Program. What Is The Completion Date If Construction Starts In March? What Is The Completion Date Of The Project If Construction Is Started In November? Why Is It Not Possible To Meet The Scheduling Con-Straints Set By The Board? What Is Your Recommenda-Tion To Handle The Scheduling Problem? When Will The Program Be Completed Based On Your Recommendation? ...
Quesitons: Individual-written essay (online assessment) of a strategic change plan For an organisation of your choice, you should formulate a strategic change plan either for the operations of an existing international business or for organisation intending to internationalise. The strategic change plan should be based on a detailed strategic audit and evaluation of strategic option(s). Strong rationale should be provided for the chosen st...
Task Walmart has encountered a range of difficulties in its expansion globally. Cultural differences are one of the Walmart biggest plagues in its globalization attempt. The company was met with stiff resistance in its entry into the Asian market as it was seen as a cultivator of the western culture. The customer preferences are driven by the culture and failure to invest in adequate research has costed the company expansion strategy. Also, loca...
Questions: This is an independent assignment. Each student is responsible to maintain the integrity of their own work. Sharing/Copying/Crowdsourcing will result with academic penalties. Each student is required to upload to eCoenstoga:1.A Word document outline their response to the instructions BACKGROUND AND SCENARIO:In Week #10 we have been introduced to the CMS Implementation and all the different parts to it. As we can see there is m...
Answers: Part -1-Question 2 In a business organization, the responsibility to efficiently run the business lies with the senior management of the company as they are empowered with taking all the decisions which can benefit the business and the owners. Shareholder Theory states that the only responsibility of the managers is to serve the best interests of the stakeholders using the resources of the organization and generation more profits so ...
Questions: Where Appropriate, Have The Arguments Been Supported By Examples Drawn From Business Practice Or Theory Frameworks? Has The Answer Been Structured Using Paragraphs That Are Linked And Build To Form a Coherent Answer To The Question Or To Achieve Coherence Across Questions? Is The Language Used Clear & Easy To Follow And Does It Contain Evidence Of Critical Reflection? Is The Terminology Used Strategic Enough? Have The Key Poi...
Assignment Question 1 All of the following are activities performed within the staffing function of the management process EXCEPT ________. 1.providing training 2.evaluating performance. 3.recruiting employees 4.maintaining morale Question 2 According to the Equal Pay Act of 1963, an employer may pay workers differently for all of the following reasons EXCEPT for ________. 1.gender 2.seniority 3.production quantity 4.merit systems Qu...
Task Introduction Marketing Theory (MARK) introduces students to central theories in marketing. Focus will be on classical as well as contemporary marketing theories. The course has a theoretical rather than a descriptive and normative character. Rather than proposing best practices of marketing the course focuses on classical and contemporary marketing theories and marketing as a science. Learning Outcomes Learning outcomes are presented in...
Task: Strategic Marketing Proposal Instructions Complete and submit your strategic marketing proposal. In addition to the sections covered in the two milestones, conclude your project by completing the Marketing Strategies and Conclusions sections as outlined in the Final Project Guidelines and Rubric document. Your work should be a complete and polished artifact and should incorporate all feedback received on the final project milestones. Revie...
Questions: Note: This reference paper is Issued for guidance purposes only. Students need to follow the guidelines provided in the Module Study Guide, Assessment and Marking Criteria and use their research and presentation skills.What should be your topic? Is Internet Marketing a viable Promotional Tool? (A case study of “Chosen Company”) Which Company / Brand you should select? You must select a company or brand of your choice co...
Question: Learning Outcomes Addressed a) Describe the marketing concept b) Outline and apply the elements of the marketing process. c) Identify and explain the macro and micro environmental factors impacting the marketing of a business or industry. d) Demonstrate an ability to incorporate new trends to solve marketing problems and apply communication skills. Context You have been working as a marketing assistant for Talented Gen &a...
Task Assignment Brief and guidance Purpose of this assessment The assignment is designed to test the students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results. Scenario You have been appointed as the new Marketing Manager for Bulb Energy Ltd. Bulb has been operating in the UK since 2015. They are one of the sma ever y start-ups that compete against ...
Question: You are working as a freelance business consultant. Shakti is the Managing Director of a medium-sized company called Hard Graft Tools, which produces power tools. Hard Graft Tools currently sells its products to retailers. In a change of strategy, Hard Graft Tools is now planning to withdraw from the retailers and sell the tools direct to consumers via new shops as well as online. Shakti would like you to help the Senior Mana...
Task Assignment You have recently joined the marketing team at Kickerco, a company which has been trading nationally for many years. The company would like to start to trade internationally. The company has recruited you because you have worked for organisations which have traded internationally and they want to use your experience and expertise to assist in the development of this area of work. 1 Formal brief The senior management team...
Question: Develop knowledge and understanding of key theories, concepts and models in marketing to guide the development and execution of marketing strategies. Understand the complexity of competitive environment and discuss is impact on developing effective marketing decisions and marketing strategies in organisations. Develop the skills to critically analyse marketing situations and problems facing organisations and assess its capacity to ...
Question : Overview In Milestone One, you analyzed the brand implications of reopening the park, and you have delivered the analysis report in the form of a presentation. In your role as regional marketing director of one of the theme parks in the southeastern United States, you have been tasked by your CMO with designing a marketing plan to address the marketing and branding needs of reopening the park. You will create a customizable strateg...
Question: Learning Outcomes 3.Identify the elements of marketing planning and critically evaluate its use in the organisation you are examining. 4.Critically evaluate the use of target marketing (segmentation, targeting and positioning) in the organisation of your choice. 5.Critically evaluate the use of components of the marketing mix by the chosen organisation and relate this to the approach to target marketing identified. Assessment Tas...
ASSESSMENT 1: Service Expert Blog Post (35%) You are a services marketing expert blogger who often applies new thinking for service organisations through research insights. You are using your blog based on evidence to provide content to help service industries stay up to date with new knowledge in the field. You are required to understand and apply the content from one of the journals AND to add your expert perspectives on the topic. In your post...
Answers: Introduction This report will analyse the internal and external factors affecting United Kingdom’s restaurant and cafe Tropea Harborne. Also, the current internal analysis consisting Situational, objective, Strategy, Tactic, Action and Control plan of the digital marketing. This report will critically analyse external and internal environment of Tropea Harborne restaurant. What are marketing trends and competition and poli...
Task Learning outcomes applied in this assessment 1. develop a critical understanding of major concepts, frameworks, and methods in marketing and corporate social responsibility, and assess their application in the business environment, including brand value. (IC) (SID) (EID) 2. examine the role digital marketing and media play in contemporary marketing and business practice, and the social impact of these practices. (IC) (DP) (SID) (CID) (E...
Question: This assessment is designed to assess the following Module Learning Outcomes: MLO 1: Have developed a critical understanding of marketing metrics, evaluation, and analytics, particularly in the context of digital marketing. MLO 2: Develop appropriate analytical and critical evaluation skills to support organisational decision making for marketing. MLO 3: Analyse and assess digital marketing strategies through deployment of relev...