E-marketing Strategy : q - e-marketing+strategy

The assessment for this course comprises of 2 individual assignments. You should be using the same brand for both so that Assignment 2 follows on from Assignment 1.  Please note that although both assignments are practical, I will still expect you to engage with the academic literature and do research. You should access marketing-specific journals (e.g. Journal of Consumer Research, Journal of Marketing Management, Journal of Macromarketing, ...

Course Code   :  7BSP1271

Referencing Styles  :  Harvard

4/5 

Question: Learning Outcomes: Knowledge and Understanding tested in this assignment: 1. how to use fundamental marketing concepts across borders with clear consideration for cultural differences and variants; 2. how to analyse cultural diversity when formulating an organisation's marketing strategy; 4. how to create, evaluate and manage the marketing communications function across cultures. Learning Outcomes: Skills and Attributes tested in...

Question: Upon successful completion of this module, students will have demonstrated: Knowledge Critical understanding of transformations in marketing practices and thinking that are occurring in response to changes in the technological and socialenvironments. Critical understanding of the need for an integrative approach in strategicmarketing. Critical evaluation of the challenges faced by marketers in the digital era. Analytical and c...

Question : Overview In Milestone One, you analyzed the brand implications of reopening the park, and you have delivered the analysis report in the form of a presentation. In your role as regional marketing director of one of the theme parks in the southeastern United States, you have been tasked by your CMO with designing a marketing plan to address the marketing and branding needs of reopening the park. You will create a customizable strateg...

Course Code   :  MKT501

Referencing Styles  :  Open

4/5 

Question: Section A: Case Study Answer All Questions (10*2 = 20 Marks) Case Analysis: Jeep Compass Of Fiat-Chrysler In India American auto major Fiat-Chrysler has launched its first locally-made Jeep Compass at an attractive price of Rs 14.95-20.54 lakh with petrol and diesel options in its effort to make a mark in the domestic SUV market in India.The 5-seater Compass, which is set to take on the Hyundai Creta, Mahindra XUV500, Renault Dust...

Question: The submission is in the form of a portfolio of factsheets and an organisational flow chart document. The factsheets should be written concisely to summarise and highlight key information and data. You are required to make use of headings, paragraphs and sub-sections as appropriate. All work must be supported with research and referenced correctly using the Harvard referencing system. You will also need to provide a bibliography usin...

TMA Topic and requirements Innovation is a crucial element for economic and organizational success. If a company wants to compete it must be both adaptive and creative. The focus of this TMA is to select an example (preferably a local example) of organizational innovation associated with its business functions- marketing and/or operations management- and analyze the importance of this innovation. This TMA is not about innovative products, b...

Question: You will be allocated a country and required to conduct a business environment audit relevant to international expansion to that country. You should conduct a PESTLE analysis for your allocated country, describe and evaluate those aspects of the environment (political, legal, economic, socio-cultural, technological and environmental) in the potential global market that are relevant to and, have implications for, developing a marketing ...

Course Code   :  MKT101A

Referencing Styles  :  APA

4/5 

Question: Learning Outcomes Addressed a) Describe the marketing concept b) Outline and apply the elements of the marketing process. c) Identify and explain the macro and micro environmental factors impacting the marketing of a business or industry. d) Demonstrate an ability to incorporate new trends to solve marketing problems and apply communication skills. Context You have been working as a marketing assistant for Talented Gen &a...

Course Code   :  MBA 640

Referencing Styles  :  APA

4/5 

Task: You will have a total of three weeks to finish this project: two weeks for discussion and the Google Analytics tutorial, and one week to answer the client’s data analytics questions. You should complete the four steps of this project by the end of Week 7: Step 1: Discuss Customer Relationship Management and Search Engine OptimizationStep 2: Discuss Data Analytics and Complete Google Analytics TutorialStep 3: Answer CompanyOne’...

Course Code   :  N500

Referencing Styles  :  APA

4/5 

Questions: Note: This reference paper is Issued for guidance purposes only. Students need to follow the guidelines provided in the Module Study Guide, Assessment and Marking Criteria and use their research and presentation skills.What should be your topic? Is Internet Marketing a viable Promotional Tool? (A case study of “Chosen Company”) Which Company / Brand you should select? You must select a company or brand of your choice co...

Course Code   :  MAKT302

Referencing Styles  :  Harvard

4/5 

Task Case Study Beckett Organics : Go through the following case and answer the questions that follow and submit in the form of a report(4000 words). John Beckett enjoys vegetables, so much so that he has given up his full-time job as a lawyer to concentrate on growing and marketing organic vegetables. He started growing vegetables 20 years ago in his back garden and eventually became fully self-sufficient in supplying vegetables for the fa...

Question: LO1:  Critically appraise the nature, importance and challenges of integrated digital marketing strategies. LO2: Propose and evaluate an effective integrated digital marketing strategy with associated objectives. LO3: Evaluate core digital skills, theories, concepts and models and apply digital production skills. You will create a digital marketing portfolio for Dark Woods Coffee. This is an individual piece of work and is wo...

Question: Why is M&S in this predicament? Has increased overseas sourcing helped or hindered their marketplace performance? Given that costs must be reduced, how can M&S capture the potential benefits of low-cost sourcing while still improving responsiveness? Is the current one-size-fits all approach to supply chain management strategy the best way forward for the company, or are there better alternatives? Advise M&S on how a to...

Consider an organization of interest to you. This might be a church, a club, a service organization, a sports organization, a company that you would like to work for, or simply an organization that you admire or want to understand better. This should not be a company with whom you are currently employed. It would be helpful if the organization you choose has a website that describes it and its products in some detail. A. Based on your own unders...

Course Code   :  MG628

Referencing Styles  :  Harvard

4/5 

Task: Assignment Brief   Your assignment should be based on ONE of the top two countries you identified in the group presentation. This choice is up to you.  This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:1. Assess, analyse and conceptually apply the key concepts of international marketing including the critical evaluation and applicati...

Task Learning Outcome   1. Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organisations.2. Develop marketing plans with application of appropriate marketing models, tools and techniques3. Evaluate the processes involved in brand management and how they influence consumer behaviour4. Evaluate the skills set needed as a creative marketer to launch new products/services...

Task Learning outcomes applied in this assessment 1. develop a critical understanding of major concepts, frameworks, and methods in marketing and corporate social responsibility, and assess their application in the business environment, including brand value. (IC) (SID) (EID) 2. examine the role digital marketing and media play in contemporary marketing and business practice, and the social impact of these practices. (IC) (DP) (SID) (CID) (E...

Task: Procter and Gamble Co. (P&G), like most businesses, had to adjust its pricing strategies during the Great Recession between 2007 and 2009. Unlike most companies, however, P&G responded to the recession and decreased demand for its higher end products by raising prices. This seems counter-intuitive, but after strategically analyzing their consumer's spending behavior, they recognized that their premium brands like Tide and Pampers s...

Task  You are required to prepare a 5-year strategy review to shareholders for evaluating the business simulation activity of a listed (registered) company of your choice.  In your report you should cover:  Vision and Strategy (e.g. vision, values, mission, HR. Culture)   Performance review of each years progress including:  Competition analysis: Porter's Five Forces: market choice/ share: competitors; internal ca...

However, a move into Toronto and points east, whether it uses the Cantina or TacoTime brands, is a necessity if Pattenden is to fulfill his dream of transforming a little taco franchise into Canada's largest Mexican restaurant chain.   (Norman Ramage, Marketing Magazine, March 2003)   Part 1 Evaluate the Marketing Strategy. Your evaluation should include: 1. A situation analysis Provide an overview of the facts or elemen...

Course Code   :  MARK6305

Referencing Styles  :  APA

4/5 

Tasks: Instructions Below is the industry Analysis done on the Ice Cream company Ben and Jerry. Read and Analyze this analysis then do research on the company and write an (Executive Summary, Company Background, and Environmental Analysis on this company based on all research and information gathered.   Industry Overview & Future of the IndustryThe ice cream industry is a submarket of the food and beverage industry. There has also ...

Task #1) Download and/or analyze each of the following recommended sourcesTask #2) Using any source, perform a desk research on each of the following topics: Bicycle ridership (Canada, USA, worldwide) Bicycle helmet usage and market (Canada, USA, worldwide) Bicycle helmet manufacturers/brands (Canada, USA, worldwide) Bicycle helmet distribution/distributors (Canada, USA, worldwide) Bicycle helmet regulations (Canada, USA, worldwide) Bicycling-rel...

Task: Slide 1: good evening, I am Clementia and these are my groupmates. Today we will be discussing about ‘Rethinking Organisational Strategy – Wall of Sound’ by author Ajay M. Pangarkar.  Slide 2: The agenda for today’s presentation on this case study would be overview & introduction presented by myself, outline + problems faced by meta, analysis of major areas by junwei, thoughts as a strategic accountant...

Task: For this assessment you have to choose one the following scenarios:  Scenario 1 – Your own Project and Company You can select a company and a project you are working on or you have worked on in the past. If you choose this scenario your report should start with a short description of the company and project Scenario 2 - The Hilti Group implements the new cloud-based software Salesforce In 2018 the Hilti Group (i.e., a mult...