The Effectiveness of Digital Marketing: A Portfolio Submission

Part 1: Understanding Marketing, Marketing Mix, and Digital Marketing

You are required to submit a portfolio of no more than 2000 words that explains the effectiveness of digital marketing.  

Part 1 requires you to:

?Explain what marketing is.

?Explain what the marketing mix is and where the communications mix fits 

?Explain what digital marketing is. 

?Explain what social media marketing is. 

?Explain why digital marketing and social media marketing are all important to contemporary businesses. 

(You need to use text books and journals as sources of reference to justify your answers and reference those sources using Harvard referencing style).

Part 2 requires you to:

?Present two examples of social media contents that really works and justify why.  

?You will provide screen shots of effective campaigns which you will insert into your word document.  Established models and standards for digital marketing should be referred to.

?You should use text books to explain why you think the social media content is effective, referencing sources using Harvard referencing. 

?Refer to the template guide provided on Moodle.