Creating a Video Presentation on How Tourism Businesses Promote Themselves During COVID-19 Lockdowns

Create a video presentation on how tourism businesses are promoting themselves again after strict COVID-19 lockdowns. You can cover one or multiple businesses (from hospitality, travel or leisure sectors) for this presentation.

Considerations: Businesses use digital platforms for marketing these days like Instagram, Snapchat, TikTok, YouTube, Twitter, Vlogs and Influencers. Try to cover businesses that use either of these digital platforms to reach out to their customers.

1. Identify factors that influence consumer behaviour in different businesses and marketing contexts, including tourism.

2. Demonstrate understanding of contemporary consumer behaviour theories, concepts and models and their application to specific contexts.

3. Demonstrate practical implications of consumer behaviour theory in different businesses and marketing contexts, including tourism.

This assessment will encourage students to cover areas that are significant to understanding customers, especially
in the sector of tourism business. The video will be played during in group presentation week.

Local tourism, hospitality and leisure businesses have adopted several smart ideas in pre-COVID-19 and now for attracting tourists and customers. This project is to see practical steps taken by these businesses while visiting, observing, or talking to them.
Group needs to produce a video of 1-2 minutes length that excites the viewer from the smart ideas businesses are adopting to attract customer back into the sector. Each video must have a logo of GBS, as this project is part of your module.

Videos will be collected on USBs or Group can upload them on YouTube (PREFERRED) and share the link on the Moodle on the cover page.

• The presentation topic can be like: ‘Ways to attract Customers’ – Time: 15 Minutes including the Q&A

• Ensure you access relevant materials on the Moodle for your presentation.

• Ensure in your group that the first slide of the presentation has all the names and IDs of all the members

• Only one person in the group will make a summative submission with the presentation slides on the Moodle on behalf of all the group members. However, members will upload a cover page word document with names and a URL

• Feedback will be given to all members by their individual names on the Moodle

• Provide task distribution sheet for each member in the same document

• Introduction to the group members

• Reflect on your group experience during this assessment

a. Decision-Making process on a selection of a business

b. Task distribution among team members

c. What each member learns from this assessment (e.g., in case of awareness, understanding and general technology and use of tools to create the video)

• Video Play file

1. Film in landscape

2. Ensure the lighting is good

3. Think about your setting

4. Check the sound quality

5. Don’t zoom in

6. Use a tripod

7. Do a quick test

Please use documents provided in the Moodle for completing of this assessment. It is important you follow the guidelines.

Your work will be assessed on the extent to which it shows your achievement of the stated learning outcome for this assessment (see above) and against other key criteria, as defined in the University’s institutional grading descriptors.

If it is appropriate to the format of your assignment and your subject area, a proportion of your marks will also depend upon your use of academic referencing conventions.
This assignment will be marked according to the grading descriptors for Level 0 Understanding Customers

This assessment should be submitted electronically via Moodle (module tutors will discuss this process with you during class time).

• You can submit your work as many times as you like before the submission date. If you submit your work more than once, your earlier submission will be replaced by the most recent version.

• Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment.

• You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: Academic Misconduct Policy. In submitting your assignment, you acknowledge that you have read and understood these regulations