Assessment Type: Case study Telco Corporation case 8.1 – individual assessment -3000 + 10% report. Remember the central theme of this case and of the subject is Logistics and supply chain management and as such answers should reflect this theme. Purpose: To allow students to further develop and apply the knowledge and skills of the subject to real world organisations. This assessment relates to Learning Outcomes a, b, c and d. Value: 30% Due Date: Week 10 – 5.00 pm Wednesday May 27th 2015 Submission: Electronic submission – upload a Word .doc or .docx to Moodle and Turnitin Task Details...... After reading the case study on Telco (page 307), prepare a 3000 – 3500 word report ( executive summary, table of contents body, conclusions and recommendations) analysing the issues in the case, and identify logistics management strategies that enable the company to claw back profits. Incorporate any examples of sustainability that the company engages in or you can suggest. Use a minimum of 15 academic journal articles, plus the text supporting your identification of problems and proposals / recommendations to resolve the questions. In your report you need to consider the 5 questions and as a report these should have separate subheadings : Research Requirements........ Use a minimum of 10 academic journal articles, plus the text supporting your identification of problems and proposals / recommendations to resolve the questions. It is envisaged a Credit grade would require up to 20 references with a minimum of 16 academic journalsTo be considered relevant, reference sources should be used correctly to support the discussion, analysis and recommendations, so take care to carefully link the case elements and discussion / analysis to correctly referenced logistics concepts and modelsArticles chosen need to be recent (written since at least 2008) and relevant to both the topic and context of the assessment task. Additional non-academic sources may also be used, however students need to show an understanding of their validity. Sources such as Wiki…, scribed.com, docstore.com, etc. are not considered acceptable sources and should not be used – reliance on such sources will result in a fail grade. Presentation: Report format – 3000 - 3500 word Word.doc or Word.docx (word count applies to content only, not title page, executive summary, table of contents and reference list). Responses should have a title page attached reflecting the content and the author, executive summary, table of contents, introduction, suitable headings and sub-headings to cover the relevant content and elements of analysis, conclusion, recommendations, reference list/bibliography, appendices (if relevant). Harvard referencing (Anglia version) is to be used. Remember, in business today, to even get your business applications read, let alone considered.How should Telco approach segmenting its customers?That is on what basis service profitability should the customers be segmented?
How should Telco tailor its service offerings to each customer segment?