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COM3703 Media Content and Media Audiences

Define questionnaire surveys and explain which topics are suitable to this type of research.
distinguish between different types of questionnaire surveys.
understand the sampling process and conduct proper sampling.
distinguish between different types of questions in questionnaire surveys.
formulate different questions relevant to questionnaire surveys.
Explain the concepts of validity and reliability in context of questionnaire surveys.
define the field of semiotics.
Discuss the various components of a sign.
discuss and provide examples of different kinds of signs.
discuss the various phases in narrative progression and identify these phases in media examples.
discuss Vladimir Propp’s categories of dramatis personae.
identify dramatis personae in media texts.
discuss the concept of binary oppositions and identify examples in media texts.
define the concepts of language and discourse.
discuss Jakobson’s six functions of language and provide examples of these functions in media texts.


Longitudinal is the characteristic of the panel research where the evaluators who might be the judges are arranged in a longitudinal manner. The panel comprises of the people with the different skills and technicalities as well as the background. The diversity is used to experiment and evaluate the final results of the research.

The research is conducted in line with the requirements of the judges and the individuals who are assigned the task and responsibility of ascertaining that there exists the proper quorum. A quorum is a given number and specification of the parties that are involved to the session in progress where they deliver according to the laid down requirements and the guidelines that have been stipulated. There are a number of features of the research such as the incorporation of the brainstorming technique that enhances generation of views and points in regards to the matter at hand.

The points are in line with the goals and the objective of the research as to why it was convened. The members involved are selected by the oversight authority that enhances that the proper implementation of the plans and procedures is undertaken by the management. The panel consists of professionals in various fields as well as the qualified individuals that are capable of assessing the current case scenario that is prevalent.

The fact that the population is not a matter of concern makes the panel research to be the most suitable in terms of quality

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