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Health Promotion Project Plan for COPD in an Australian Community
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As you progress through your nursing career you will identify areas where more education or health promotion is required to change behaviours. This assignment provides you with knowledge of the skills and processes used in preparing health education or health promotion resources. Importantly it encourages you to identify that any form of health education or promotion should be designed to meet the needs of the target group and involve some form of community consultation to ascertain the need and acceptance of the health promotion.

Prepare a detailed and innovative health promotion project plan for your chosen target group and health issue in an Australian community (Indigenous or non-Indigenous). This needs to be your innovative idea, not reused from a current or past health promotion project.  Make sure you follow the outlined 8 assessment criteria.

The health promotion project plan should be in the form of one of the following:

  • Education on risk factor awareness and/or prevention
  • Health management (such as how to manage hypertension to prevent stroke)

 Your health promotion plan should address the following criteria:

  1. A description of your specific target group and community(for example Children (5-11years) not meeting physical activity recommendations in Palmerston Primary School or adult males (indigenous and/or non-indigenous) who are obese aged 50 years or above in Bendigo, nursing students at CDU). This contributes to making your health promotion innovative and focussed.
  2. A detailed outline of why this public health promotion is beneficial for your target group. For example how you anticipate it will improve health outcomes for the chosen target group/community. Include health data/statistics to back up this as a health concern, such as burden of disease.
  3. A description of what your goals/ aims for your health promotion are and what the health promotion project is aiming to achieve(review the SMART mnemonic on page 215 of the set text Fleming & Parker, 2015 Introduction to Public Health, 3E).
  4. You should identify which of the Public Health Promotion Management Perspectivesthis falls into and briefly outline why it falls into this category (Public Health Promotion Management Perspectives are classified as primary, secondary or tertiary- to find out more about this refer to page 316 of the set text Fleming & Parker, 2015 Introduction to Public Health, 3E)
  5. Identify who the additional stakeholders will be for the project, and what community consultationwill take place. Include specific information on who this health promotion project will need to include and why.
  6. Present a specific and original health message/ logo that youhave developed to suit your health promotion (for example: Your smoking harms others or If you can play you can play).  Make sure this would be appropriate for your target group.
  7. Provide a detailed outline of what the health promotion activity will entail and how youwill promote this to the target group. Look at other health promotion activities for ideas such as the Breast Cancer Mother’s Day Classic Fun Run or the posters you see around the community.  Consider what sort of resources will work to get the message out to your target group such as newspapers, sports event, school visit, radio- what will work for your target audience)
  8. An outline of how you plan to evaluate the success of your health promotion.  Evaluation is an important step, research to find the best way to assess if your health promotion would be successful in achieving its aims/goals.

Choose the following target group area and a health focus area from the table below

*Target group 

Health issue 

People identified 40 years and older

Chronic obstructive pulmonary disease (COPD)

*Be specific about your target group in your project: actual age/s, gender/s, location 

Health Promotion Title

Introduction

Health Promotion and Target Group outline

Health Promotion Aims

Health Promotion prevention management perspective (primary, secondary or tertiary)

Stakeholders and community consultation

Health Message/Logo

Health Promotion Activity Description

Health Promotion Evaluation Proposal

Conclusion

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