BCO115 Microeconomics

Your final assignment takes the form of an individual report and it is divided into two parts: 

A. Please briefly answer the theoretical questions below:

a. Explain the different types of marketstructures using both graphs and verbal explanation. Provide a specific real-life example of each market.

b. Why monopolies arise? Explain and mention a real monopoly!

c. Explain briefly how the price floor works in a market if the government applies it. Use a specific real-life example to argue for the application of it.

B. With reference to wider research, you must complete a company report, which analyses and evaluates ONE of the 3 following companies:

1) Airbus

2) Samsung

3) Tesla 

You must choose ONE of the companies and follow the below structure for your report:

a. Introduction: write a brief company profile and introduce the company’s mission and vision, strategic goals, basic financial performance in the past 3 years.

b. Pick one of the company’s key products and write about the type of marketstructure it competes in. List the closestsubstitutes of this product and also find out their market shares. Find out why this product is successful or unsuccessful.

c. Draw a conclusion about the success of the company and how you see it competing in the future