The field of customer relations at the international level has been brought about by the diversity and expansion of the economy, which has led to increased cross-border alliances, the evolution of electronic marketing as well as ventures and global relocations. Culture is defined as the arts, customs, and habits that characterize a particular society or nation. It is always different from one community to another. High and interactive sessions between the personnel and customers from distinct cultural origins, there is increased willingness of enterprises to understand and manage the broad qualities, visions, business worldviews and actions of corporations, workers and its customer
B. Critical management issues
(i). One of the aspects of culture is the language. Different people use different languages as a means of communication, and in most cases, it is only understandable to the communicating parties. For example, when Ellen arrived in Korea she requested for an interview with the members of the prospective management team. It became difficult for her to understand the Korean written document translated to the English language since their English was different from that of Ellen. She had to learn about the Korean cultural activities, mannerisms, and the business etiquette for her to be comfortable and feel at home while working in Korea.
Communication is the process of transferring meanings from sender to receiver. It begins even before the actual opening of the mouth. Effective communication in an organization creates interactive sessions between the employers and the staff, enabling a culture of performance