Amazon

1-      By referring to the case study, Amazon’s website for your country and your experience of Amazon offline communications, evaluate how well Amazon communicate their core proposition and promotional offers. (500 words)

2-      Using the case study, characterise Amazon’s approach to marketing communications. (500 words)

3-      Explain what distinguishes Amazon in its uses of technology for competitive advantage. (500 words)

4-      How does the Amazon ‘Culture of Metrics’ differ from that in other organisations from your experience? (500 words)

Over the past five years, technological changes and marketers' desire to exploit new media channels have increasingly affected the Amazon. Digital media, including the internet and mobile media, have become more distinct from traditional channels, such as TV and print. The ubiquitous use of the internet and mobile devices to access media has made audiences more difficult to reach with traditional media advertising. Consumers are increasingly going online to access information that was once accessed via traditional channels. This circumstance has prompted the rapid adoption of digital media advertising, with the internet as the main medium. Consequently, digital media's share of total advertising expenditure has risen at the expense of traditional media, particularly print. In 2014, digital advertising is estimated to generate about 21.6% of Amazon revenue, up from 13.0% in 2009. Print has fallen from 38.0% to 26.2% of revenue over the same period.
Revenue in this Amazon is derived from clients that pay for graphic design services from a separate company, agency or individual graphic designer specializing in