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Identify strategic change needs through an analysis of organisational objective  Review existing policies and practices against strategic objectives to identify change requirements   Monitor trends in the external environment to identify events or trends that impact on the achievement of organisation's objectives  Identify major operational change requirements due to performance gaps, business opportunities or threats, or management decisions  Review and prioritise chang ...

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A business needs several changes in its lifetime. Change may take place due to several reasons like, to improve the production quality, to improve the service quality, to modernize the business’s structure etc. To do any change the organization must manage the whole situation. Change management is a systematic way to transitioning any kind of change to an expected future situation.

Discussion of the needs and change objectives

Accoridng to Ardichvili (2012), that a company needs strategic changes when it faces any kind of difficulties during implementation of strategies to achieve the objectives. Here, in this particular study, the needs for strategic changes in the company i.e. Australia Post has stated below:


Objectives of Australia Post – (i) The main objectives of Australia post is to deliver innovative and easy-to use products and services to the people. (ii) It is also an objective of the company is to provide friendly services through knowledgeable staffs. (iii) Another objective of Australia Post that is very important is to build an efficient and effective network to provide services to the people within the required timeframe. (iv)The objective for the employees or for the staffs is to rewarding their excellent performance and providing job satisfactions to the employees. (v) Another objective is to encourage all the members of the company to participate efficiently to make the business successful (Brown, 2006).

Necessity of change these objectives

However, Australia Post has the above business objectives but the current strategies taken by them are become unsuccessful to meet those objectives due to some loopholes in the current strategies. As opined by Gill (2012) that the loopholes in the company are – lack of knowledgeable staffs to provide excellent services to the people, lack of friendly attitude in the staff members of the company,  lack of sincerity within the employees to provide timely services, lack of motivational activities within the company. Hence, existence of these all loopholes needs some strategic changes within the company (Kossek, 2007).

A review of chosen organisational strategic


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