Get Instant Help From 5000+ Experts For

Writing: Get your essay and assignment written from scratch by PhD expert

Rewriting: Paraphrase or rewrite your friend's essay with similar meaning at reduced cost

Editing:Proofread your work by experts and improve grade at Lowest cost

And Improve Your Grades
Phone no. Missing!

Enter phone no. to receive critical updates and urgent messages !

Attach file

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!
Free Quote
Managing Forecast

Sonia Miller cannot believe what she has just heard. Having joined Scalar Products as a Market Analyst and Planner she has just been informed that the company has no sales forecasting system and Finance simply examine previous sales when doing next year’s estimated sales for budgeting purposes. She cannot understand how the company has managed to operate effectively without one.
Her marketing manager, however, a very competent technical engineer who has over the years moved through sales and into marketing in the company, believes that all forecasts are simply a waste of time. His view is that what is going to happen will happen and no amount of forecasting will affect this. Moreover, he has pointed out that in his experience forecasts are usually wrong and so it is better to do without them. Although Sonia has already pleaded her case regarding the need for and uses of sales forecasts, her manager is adamant that she should spend her time on other ‘more useful activities’. Sonia, however, feels that she cannot effectively do her job with regard to helping prepare marketing plans without an effective system of sales forecasting.

1. How can Sonia persuade her manager that sales forecasts and sales budgets are not only useful, but essential, in sales management and control?
2. What should she advise her manager in relation to the types of sales forecasts and sales budgets that might be useful in any newly established system of sales control?

sales chat
sales chat