Mastering Business Strategy: Learning Outcomes and Goals

Learning outcomes:
The learning goals associated with this unit are to:
1. explain and apply the core concepts of business strategy
2. analyse and evaluate the influence of key contextual variables on a business' strategy
3. apply and critically appraise business strategy formulation, implementation and evaluation
concepts and the relationships between them
4. illustrate and judge future directions and trends for forming, implementing and evaluating
business strategy.