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SWOT Analysis

The case name is: Westlake Lanes: How can this business be saved? Please note: *use the attached "WestlakeLanes.docx" as the numbers are different from the version found online. *We have also attached "FormatReference.docx" for you to use as a reference for the format. Form + Style (20 %) - Grammar, spelling + readability - Effective use of thesis statements - Professional appearance, e.g., page numbers and titles for tables, charts + appendices - Integration between sections of report Key Issue(s) (5 %) - Concise identification of main issue(s) Analysis (30%) 1. External Analysis For external Analysis: PESTEL Analysis (And conclusion on analysis), Porters Five Forces Analysis (And conclusion on analysis) 2. Internal Analysis For Internal Analysis: SWOT Analysis (And conclusion on analysis), VRIO Analysis (And conclusion on analysis) - Correct use of strategy concepts + frameworks 3. financial analysis of firm: Use of qualitative + quantitative data - Insightful evidence-based development and evaluation vs. repetition of case details Criteria + Options (15%) (3 paragraphs, 1 for each point) 1. Identification + use of suitable decision criteria to rank options 2. Development of practical options in relation to identified issue(s) + prior analysis 3. Qualitative + financial evaluation and comparison of options Recommendations (10%) - Justification and Integration of recommendations Implementation (20%) - Detailed + practical action to put recommendations in place (both short & long-run) - Timeline of sequence of actions, e.g. Gantt chart - Controls + timeline to measure if plan is on track - Contingency plan

Internal Analysis

SWOT Analysis

•    Loyal and experienced employees
•    Good customer service
•    High reliability for service


?    Lack of technical upgrades
?    No coordination and communication among employees
?    No specific organizational goal


?    New information system
?    Technical upgrades
?    More varieties and quality of food


?    Competitive rivalry
?    Poor quality supplies from loyal suppliers
?    High amount of loans

SWOT Conclusions

In the SWOT analysis, it has been found that the company’s main strength lies in the loyal and experienced employees who also have previous experience of serving the customers well. Furthermore, they have significant opportunities if they upgrade their technical setup and information system but face challenge from competitive rivalry as well as lack of proper suppliers. In addition, they have high loan values that they need to repay immediately.

External Analysis

Porter’s Five Forces
Buyer Power – Low

The location of Westlake in the downtown reduces the buyer power. In the town consisting of only 404,000, there are only three bowling alleys in downtown and hence, this is a very unsaturated market for bowling alleys like Westlake.

Supplier Power – Low
Westlake has the option to consult various suppliers for procuring food and drinks for their lounge. However, they have some specific suppliers that may not provide the best quality food and drinks always.

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