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4LI014-The International Hospitality Context

Assignment Brief

This is an individual piece of work consisting of both a written report and a digital mood board with audio recording of your voice explaining the mood board embedded into the slide. You are required to write a report and prepare a mood board based on the following scenario:     


You have just secured a job as Hospitality Business Development Manager for a country of your choice. 

You are required to create an innovative hospitality business idea – Either a hotel OR a restaurant – and demonstrate the following:

1.How historical aspects of the international hospitality industry and your chosen country have influenced your business idea, e.g. particular design elements / traditions / customs / themes / food

2.Where your business is positioned within the wider international hospitality industry, using examples from other hospitality businesses to illustrate this

3.Understanding of the management systems used in the hospitality industry and the advantages and disadvantages of these systems

You should use recognised theories/frameworks and market intelligence information to justify your choices and you should provide a full list of citations and a reference list according to Harvard conventions within your report.

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