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Introduction Of Texas Instruments Case Study

Texas Instruments Incorporated is an American technology company headquartered in Dallas, Texas that designs and manufactures integrated circuits and semiconductors for electronic designers and manufacturers worldwide. It is one of the top 10 semiconductor companies worldwide, depending on sales volume. The focus of the company is to develop embedded processors and analogue chips, which account for 80% of its revenue. The company was founded by Cecil H. Green, J. Erik Jonsson, Patrick Haggerty, and Eugene McDermott in 1951. 

Introduction Of  Texas Instruments Case Study

Vision and Mission statement of Texas Instruments

The vision of Texas Instrument is to create a better world by making the electronics affordable trough semiconductors. The Mission Statement express the company's desire to make electronics more affordable through semiconductors, as each generation of innovation builds on the previous to make other technology more efficient, smaller, more reliable, and more affordable by opening new markets (Bartlett 2019). 

Vision and Mission statement of Texas Instruments

Situation Analysis by Texas Instruments

The SWOT analysis of Texas Instruments helps in analysing the brand through its strengths, weaknesses, threats, and opportunities. In Texas Instruments' SWOT analysis, the internal factors are strengths and weaknesses, whereas the external factors are opportunities and threats. SWOT analysis is a framework that enables Texas Instruments to benchmark its business and performance in comparison to its competitors. Texas Instruments is one of the leading brands in the technology and IT sectors (Baumann-Ouyang, Butt and Wieser 2023).

Texas Instruments Strategic

i) Business Level Strategies

Texas Instruments business model is based on four long-term competitive advantages: a diverse product portfolio, strong manufacturing and technology capabilities, diverse and long-term market positions, and the reach of our marketing channels. Instead of maximizing short-term profitability through becoming a fabless chipmaker, Texas Instruments' strategy depends on the sustainability of margins and production over the long term. Analog integrated circuits have a longer useful life in comparison to digital ones and allow for a more long-term-oriented strategy. This creates incentives for more product that is done in-house instead of relying on foundries in Asia, with fewer supply chain-related risks (Blanche and Ketchum 2021).

ii) Corporate Level Strategies

The company has reinvested in its business while rewarding its shareholders. Texas Instruments management has dialled down its share repurchase program in favor of dividend payments. This is the reason why the ratio of dividend payments to share repurchases trails the price-to-book multiple of the company. In 2021, market valuations reached their peak, and TXN management reduced its share repurchase program in the past 12-month period to only $400 million (De et al. 2021).

Competitive Analysis and Advantage in the Industry

A competitive analysis will provide insight into what other brands define as their "why," comparing their USP with their competitors' USP for clear talking points surrounding their brand to emerge and help distinguish it from the competition (Guo et al. 2019).

 SWOT Analysis

Strengths Important factors in the strength of the bank include its experienced workforce, financial position, and successful track record of integrating complementary businesses through acquisitions and mergers. The factors also include a strong dealer community, automation of activities, a successful track record, good returns on capital expenditure, and a strong brand portfolio (De et al. 2021).
Weaknesses The weaknesses include High employee attrition, limited success outside the core business, high days' inventory, a low profitability ratio percent, and a need for new technologies and investments weaknesses include a lack of diversification and attrition, falling management efficiency, and a lack of diversification (Hoilett et al. 2020).
Opportunities New customers from online channels are among the opportunities. In the past two decades, the company has invested a large sum of money in its online platform. This investment has led to a new sales channel for Texas instruments. In recent years, the company has capitalized on this opportunity by understanding and meeting the needs of its customers, resulting in a stable. The opportunities include a merger with Praxair, technology, and analysis, growth diversification like energy generation, increased climate protection efforts, and technology and analysis (Hoilett et al. 2020).
Threats The threats include rising raw material costs, a shortage of skilled workforces, government regulation and reform, safety regulations, rising pay levels, new technologies, the demand for highly profitable products, etc. (Hespanhol, Pasquini and Maldaner 2019).

 PESTLE Analysis

Political Factors Sector regulations, government reliance, and spending budget are examples of political factors.
Economic Factors The economic actors include currency fluctuation, income distribution, economic performance, and GDP growth (De et al. 2021).
Social Factors  The social factors include employee welfare, involving employees, and work-life balance.
Technological factors The technological factors include innovative ways of product production, research, and development (Guo et al. 2019).
Legal Factors The legal factors include environmental laws, labour laws, financial regulations, and safety regulations.
Environmental Factors The environmental factors include the efficient use of water, energy, and climate production; the efficient use of resources; the efficient use of water; and the efforts of the government for climate change and climate protection (De et al. 2021).

Target Market Analysis of Texas Instruments

(i) Demographic Characteristics of the Market

The company is dominated by men. There 30% of women and 70% of men work as Texas employees.

ii) Demographic Characteristics of the Market

After getting information regarding the demographics of Texas, it was found that the state has 200 employees. There are 30% of women and 70% of men working as Texas employees, implying that the company is dominated by men. At Texas, the most common ethnicity is white (58%), followed by Asian (15%), and 11% of Texas Engineering employees are black or African American. In Texas, the average employee makes $73,512 per year. Texas employees are likely to be Democratic Party members. The employees at Texas On average, employees stay with the company for 6.3 years (Guo et al. 2019).

iii) Psychological Characteristics of the Market

The core values of the company include being client-centric, having integrity, diversity, intellectual honesty, and collaborating (Hespanhol, Pasquini and Maldaner 2019).

iv) Behaviours of the Target Market

The company applies a fiduciary mind set to make sure that everything that is done every day is about delivering a better solution for the clients. The company aims to recruit, develop, mentor, and retain professionals that display the highest professional level as well as personal integrity. The company is most interested in fostering a cooperative, collegial, and productive work environment in which each of us demonstrates the highest levels of professionalism and respect (Hespanhol, Pasquini and Maldaner 2019).

v) Market-Appealing Strategies

There are four strategic pillars for operationalizing diversity and inclusion. Talent management aims to embed diversity and inclusion in HR policies and processes, which involve recruiting, talent sourcing, performance, development, and benefits.The inclusive culture aims to foster an environment where differences are leveraged and valued to enhance a sense of belonging and increase the performance of the employees. Examples include celebrating global heritage days as well as employee resource groups. The goal of the training and development is to improve managerial capabilities to provide employees with equal development opportunities and room to grow in the workplace. Examples include bimonthly inclusion boosts and unconscious bias. Accountabilities aim to drive accountability and business ownership for inclusion and diversity through annual plan development as well as quarterly tracking and reporting throughout the key businesses and functions (Hoilett et al. 2020).

Marketing Mix of Texas Instruments

Marketing is a controllable set of marketing tools used by a company to elicit the desired response from its target market. This consists of everything that can be done by a company to influence demand for its product. It is a tool for helping the market plan and execute (Khader and Cherian 2020).

i) Product Strategy (Product Mix)

Texas Instruments also expands its computerized light handling training innovation items, which incorporate microcontrollers, minicomputers, and multi-center processors. Texas Instruments caters to a wide range of people aged 18 and up. The company created visual representations to understand the competitive positioning of products in the market. The visual branding approach of this company includes individuals benefiting from TI innovation, produced with the use of mosaics of many TI items (Liu et al. 2020).

ii) Pricing Strategy

Value-based pricing.

iii) Promotional/Advertising Plan

On social media, Texas Instruments is dynamic on sites like LinkedIn, Youtube, Instagram, and Facebook. Influencer marketing is another strategy of this company.

Texas Instruments Competitive Analysis

i) 4Ps’ comparisons with competitors

The 4 P’s of marketing are product, promotion, place, and price.

ii) Product

Instruments Texas is developing products to enter new markets (Liu et al. 2020).

iii) Price

The pricing strategy that it is pursuing in the various customer segments it is operating in (Liu et al. 2020).

iv) Place

With the advent of online retailing and the dominance of players such as Amazon, the distribution mix of instruments in Texas has taken on a new dimension (Liu et al. 2020).

v) Promotion

The emergence of social media and online advertising has modified the landscape of Instruments' communication mix as well as a communication strategy (Liu et al. 2020).

vi) Strengths’ comparisons with competitors

Important factors in the strength of the bank include its experienced workforce, financial position, and successful track record of integrating complementary businesses through acquisitions and mergers. The factors also include a strong dealer community, automation of activities, a successful track record, good returns on capital expenditure, and a strong brand portfolio (Lussier 2019).

vii) Weaknesses’ comparison with competitors

The weaknesses include High employee attrition, limited success outside the core business, high days' inventory, a low profitability ratio percent, and a need for new technologies and investments weaknesses include a lack of diversification and attrition, falling management efficiency, and a lack of diversification (Xu 2020).

viii) Competitive Advantage of the Organization

The company is most interested in fostering a cooperative, collegial, and productive work environment in which each of us demonstrates the highest levels of professionalism and respect (Xu 2020).

Financial Analysis

Texas Instruments Incorporated has reported third-quarter revenue of $5.24 billion (Hoilett et al. 2020).

Industry structure and economic feature

Texas Instruments manufactures, designs, tests, and sells analogue and embedded semiconductors that include personal electronics, industrial, automotive, communications equipment, and enterprise systems. Twenty-five years ago, when Dallas-headquartered chip maker Texas Instruments (TI) bet on Bangalore as a back office destination, this led to the transfer of equipment on bullock carts from satellite dishes to servers. A quarter century later, these images are part of the archives, history, and folklore of Texas Instruments (Bibbo et al. 2019).

Problems and Issues in Texas Instruments’s Organization

One of the major problems facing the company is that it is struggling to grow. The new income, revenue, and free cash flows of Texas institutions have declined. Even with the COVID-19 crisis, demand for Texas Instruments instruments has been steadily declining in China. Even though these are regular cycles, they are not reflected in the share price of the tech sector. Some criticisms of this company are an unclear organization, length, wording, inflexibility, excessive detail, and constant change (Liu et al. 2020). 

Key success factors

The main source of revenue is the key success factor for the company. Analog and embedded chips make up 90% of TI's revenue. The chips are sold in six end markets, which are grouped by their life cycles as well as their market characteristics. The six end markets are automotive, industrial, communications equipment, personal electronics, enterprise systems, and others. Other factors are customer success stories, power factor correction, residential energy storage, string inverter power quality, and Texas Instruments success stories (Lussier 2019).

Conclusion

Texas Instruments designs, tests, manufactures, and sells analog and embedded semiconductors, helping nearly 100,000 customers across the world create differentiated applications in markets that include personal electronics, industrial, automotive, communications equipment, and enterprise systems. The company created visual representations to understand the competitive positioning of products in the market. The core values of the company include being client-centric, having integrity, diversity, intellectual honesty, and collaborating. 

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