Question:
1. Review the "Marketing Excellence: Coca-Cola" case study on your textbook. In thinking about the great brand success Coca Cola has experienced, what do they need to think about in the future with respect to communication strategies? Think about both traditional and digital applications and be specific with both media, themes and timing.
The above question is what the class is responding to.
Assignment: Read the 3 short student responses to the Discussion board ...
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