Innovation Strategy Report for Tayto: Product/Service Area One

Identification and Description of Product/Service Area

You have been appointed as Innovation Manager of Intersnack/Largo Foods/Tayto to develop an outline, sustainable, innovation strategy report for one of the product/service areas in its organisation. The company is known by several corporate and brand names: Intersnack Ireland/Largo Foods/Tayto Snacks/Tayto Park, etc. The assets of the organisation have a complex ownership structure that are largely not relevant and beyond the scope of this assignment.

For the assignment the organisation is simply referred to as Tayto, and you should assume that: the operations are primarily Ireland-based, ownership is both German (Intersnack GmbH) and Irish (Largo Foods directors), and the market for its products is primarily Ireland, the UK and the 25 other EU countries. Tayto is very innovative. From a small base it has expanded its food production facilities, added new products/services, and undertaken creative marketing campaigns over the past two decades. Based on your own research develop an Innovation Report for one of the product/service areas of Tayto.

• Title Page

• Table of Contents

• Identification, definition and brief description of your product/service area.

• A summary of your Innovation Audit for that product/service area of the organisation.

• Identification and brief description of what you are innovating (this could be a specific product e.g. a new food product; brand e.g. a brand variation; product feature e.g. a new flavour; process e.g. a new procurement, manufacturing, service or delivery system; a new service e.g. customer service; business model; etc.).

• An innovation framework/model for your innovation.

• An outline of the future strategic plan for the product/service area and a technology/product/service road map.

• Conclusion with a short summary and recommendations outlining the considerations Tayto should take in their innovation strategy.

1. The report should contain no more than 1650 words (+ max. 15%). Marks will be awarded for content but also for the quality layout. Be succinct!

2. Your report will be reviewed based on how you support your assertions with facts, how you utilise and apply the tools and frameworks, and on how you present the information.

a. Contains a logical structure which clearly signposts the key elements of the report

b. Synthesizes findings into a logical assessment of the division’s innovative position

c. Is succinct, compelling, and clearly argued; ideas flow logically d. Is written for the appropriate audience using appropriate language

e. Clearly cites sources throughout (where appropriate)

f. Make recommendations and conclusions based on the research and summarised in the report

3. The assignment must be prepared with Microsoft Word.

4. The work must be submitted the report is due.

5. Students should consult the Student Handbook for a guide on academic referencing. Plagiarism and/or other forms of academic impropriety will incur disciplinary proceedings.

6. It is not the lecturer’s intention to grant extensions.

7. Late submissions will be penalised by 5% of the awarded mark per working day. This is subject to a maximum of 5 working days, after which time work cannot be accepted without proof of extenuating circumstances.

8. Work must be presented properly: ensure that you spell-check and proof-read your work before submission.

a. 20% of the marks are awarded based on the proposal for an innovation of a product/service and the innovation audit

b. 25% of the marks are awarded for the innovation framework/model

c. 25% of the marks are awarded for the strategic plan and the technology roadmap

d. 10% of the marks are awarded for conformity with the task and the citation rules

e. 10% of the marks are awarded for the use and the quality of figures

f. 10% of the marks are awarded for the overall structure

10. This assignment assesses Learning Outcome 3 (Critically evaluate research in subject specific innovation and creativity issues in order to evaluate evidence from a range of sources) of the module.