Potential entrepreneurs in order to generate strong ideas, review their set of personal skills and evaluate business opportunities Entrepreneurs follow 3 steps to develop strong business ideas:
List and evaluate your skills sets by considering your:
Gap Analysis
a) A relatively simple process of systematically examining the difference, or gap, between what is expected and what occurs. One type of gap analysis, called opportunity analysis, examines opportunities in the marketplace side-by-side with the individual’s ability to address those gaps
b) Potential businesses
Methods to identify gaps or business opportunities:
Compare your skills and capabilities to gaps in market and generate your business idea
The initial task of your TMA is to propose a business idea and is divided to 3 parts:
Part One: answer the below questions to evaluate your skills (25 marks) :250 words
Part two: identify an opportunity in the market (by identifying a Gap or a business opportunity). (12.5marks) : 250 words
Part three: Generate a business idea. (12.5 marks): 200 words
In the first paragraph you need to answer the 9 questions
In the second paragraph you need to identify an opportunity
In the last paragraph you need to discuss your business idea.
You should also fill the PT3 form below and upload it as a cover page for your TMA
A poor presentation could result in the deduction of up to 5 marks of the total TMA paper mark.
Plagiarism: It’s imperative that team members write the TMA using their own words. Plagiarism will be penalized depending on its severity and according to AOU plagiarism policy.
Word count: TMAs are expected to be within the specified word count of 700 words. A 10% deviation from word count limit is acceptable. Not adhering to specified word count could result in the deduction of up to 5 marks of the total TMA paper mark.