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Intellectual Capital and Analytical Opportunities for Simply New Zealand

A Intellectual Capital 

Simply New Zealand needs to be aware of the breach of Intellectual Property that can occur when existing employees leave the company to work for other related industries.  Examples of loss can include software, ideas, business processes and project work.  

1. Illustrate to Simply New Zealand three (3) potential impacts that theft of intellectual property due to employees moving to competitors can cause for an e commerce business. 

2. For each of the three (3) potential impacts identified in Q A.1 above, explain one (1) example of how to minimise or negate the potential impact.  

B Analytical Opportunities 

Behavioural & Attitudinal Data  

3. Identify and evaluate examples of the following three (3) analytical opportunities for Simply New Zealand online store.  Include in your discussion the impact for e business.  

(a)Demographic profiling

(b)Spend by category (individual and total) 

(c)Satisfaction drivers  

4. Identify four (4) factors an e commerce CRM (customer relationship management) system can measure to assist in control of an online business.

5. Analytical tools are crucial to the success of an online store.  However, Simply New Zealand needs to understand how technology for e commerce can measure online store activity.  Explain four (4) features for measurement and/ or reporting features that Google Analytics offer.  

CRisk Assessment and Management Safeguarding customer information – e commerce systems require effective and reliable controls to maintain data integrity, ensure member privacy and protect Simply New Zealand computer and telecommunications systems from unauthorised intrusion, misuse or fraud.   

 User Authentication – Simply New Zealand will identify the customer before issuing authorisation codes.  Once the customer has been identified, Simply New Zealand will assign an access code and password.  Each time a customer attempts to access the E commerce system, his/her identity is authenticated.  Once the authentication has passed, the customer can access account information or engage in online transactions. 

6. Suggest three (3) methods that could authenticate users (customers) of the Simply New Zealand e commerce site to illustrate the robustness of security control for online transactions. 

Network and Data Access Controls – Simply New Zealand requires verification and enforcement of a user’s authorised right to access network, application, and data.  Simply New Zealand prohibits unauthorised individuals to enter Simply New Zealand operations facilities, retrieve confidential information, or to gain access to Simply New Zealand software applications and operating systems. 

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