Tools and Techniques for Ecommerce - Simply New Zealand Case Study

Learning Outcomes Assessed

Learning Outcome Three: Evaluate and apply the tools and techniques used to support ecommerce in a practical commercial situation. 

This is an assessment that will be completed in pairs. If you have a situation where it is more feasible to complete this assessment as an individual, then speak with the lecturer.

Tasks 1-5 are based on the company Simply New Zealand.

Simply New Zealand are considering a review of their e tailing strategy. In the context of e tailing, evaluate the following factors for Simply New Zealand to make a decision on the future direction of the omni channel business.

(a) Barriers to entry

(b) Power of suppliers

(c) Power of buyers

(d) Availability of substitute products 

(a) Simply New Zealand are considering changing from self-hosting to a cloudbased platform (PaaS). Outline three (3) critical considerations for cloudbased e-commerce platforms. In your answer include hardware and software considerations.

(b) Discuss two (2) factors to consider when implementing and/or maintaining an e commerce presence.

Platform	Average minutes per visitor (monthly)
Facebook	1109
Pinterest	90
Twitter	73
Instagram	41

(a) Discuss, using evidence (statistics or other proof), three (3) marketing capabilities of any two (2) social media platforms from table 1 above.

(b) Local and location-based marketing tools provide services to users based on location. For Simply New Zealand, outline two (2) of these marketing tools available to increase sales for the company.

(c) Identify two (2) technology features of mobile devices and discuss how each feature creates opportunities for Simply New Zealand to reach potential customers.

(a) Explain two (2) methods of search engine marketing an e tailer like Simply New Zealand could implement to increase the visibility of the e commerce business.

(b) List sixteen (16) long tail keywords that would have more clearly defined intent for Simply New Zealand in regards to search engine marketing.

(a) Identify and discuss three (3) online supporting communications Simply New Zealand could use to support the consumer decision process for purchasing online. You may choose any stage in the consumer decisionmaking process to base your answers on.

(b) Refer to figure 2.below and evaluate two (2) methods Simply New Zealand could use to reduce the need for online searching for information to make purchasing decision/s.