AMEB600 E-Business

Ara Institute of Canterbury and its division members reserve the right to use electronic means to detect and help prevent plagiarism. Students agree that when submitting this assignment, it may be subject to submission for textual similarity review to Turnitin.com. If an assessment is handed in late without an extension, a penalty of 10% per day will apply, up to a maximum of 50%. If an assessment is received more than five days after the due date, it will not be marked. If a student has a justifiable reason for non-submission of the assessment, they have seven days following the due date to submit an aegrotat application. Should a student wish to appeal any decisions they may do so in writing to the Head of Department within ten days of receiving the decision.

LEARNING OUTCOMES ASSESSED

Learning Outcome One: Discuss the roles and features of e commerce in business environments.

Learning Outcome Two: Recommend and justify an e commerce business model to achieve organisational objectives.

REQUIRED

Review the fictional case study on pages 3-4 and then answer the tasks that follow.

PRESENTATION AND FORMAT

This assignment should be word-processed and must clearly identify the assignment tasks. The cover page should include the following:

· Your name

· Your student ID number

· Subject code (AMEB600)

· Assignment One

· Company title

· Word Count

The word count for this assignment is approximately 2,000 words. Please note that no creditwill be given for anything over this limit.

It is necessary to include a reference list at the end of the assignment and to use the current APA referencing rules for the reference list and in-text citations.

Correct New Zealand English is required.

Any work that is not referenced will not be marked and will be handed back to include the correct referencing and re submission. A late penalty mayl apply.

Business goals

NBF have now decided to venture in e commerce to achieve 2 goals:

1 To increase sales in the retail market by 5% YE 2020.

2 To increase buying and selling efficiency in the supply chain

All tasks must be answered as they relate to NBF.

E commerce Type

(a) From the list below, suggest and examine the type/s of e commerce that will assist NBF to achieve their business goals on page 4.

· Business-to-Consumer (B2C)

· Business-to-Business (B2B)

· Consumer-to-Consumer (C2C)

· Mobile e commerce (M-commerce)

· Social e commerce

· Local e commerce

(b) Choose one (1) of your suggested e commerce types from task 1 (a) and discuss a relevant value proposition for NBF that would enable the company to compete in the relevant market.

2 E commerce business model

(a) Identify and evaluate one (1) suitable e commerce business model for NBF to achieve their business goals on page 4. The evaluation will need to include the business model advantages and limitations for NBF.

(b) Recommend a suitable website domain name for NBF. Provide evidence of the availability of the URL (uniform resource locator) by conducting a domain name search. Below are suggested domain name search websites.

(c) Identify and justify two (2) online revenue models for NBF that are suitable for the e commerce business model you have identified in task 2 (a).

(d) Outline the organisational development needed for the e commerce business model you have identified in task 1 a.

(a) Briefly explain the role of a private industrial network (PIN) might have for NBF. The company is new to e business so ensure you apply the PIN to NBF for their understanding, and describe its features.

(b) Analyse for NBF how a private industrial network (PIN) increases buying and selling efficiency in a supply chain.

(c) Discuss three (3) features of collaborative e commerce, excluding a private industrial network (PIN), which would enhance relationships for NBF in supply chain activities.

4 Presentation and Referencing

Is it required that the final document handed in for marking must have professional presentation, including correct New Zealand English spelling and grammar and adherence to APA referencing in your portfolio.