DAM661 Business and Marketing Communication

Prepare a comprehensive background analysison IKEA covering the following sections:•History of IKEA•IKEA’s organisational structure•Vision & mission statements and how it helpsachieve IKEA’sobjectives•Core values & beliefsto reflect IKEA’s identity•Product portfolio offered by IKEA5.0 MarksTASK 2Analysetwo(2)potential competitors in New Zealand and provide acomprehensiveappraisal of the competitor’sstrengths(2 points) andweaknesses(2 points) supported with examples. Your appraisal must be supported with evidence of research.