DBN505 Business Marketing

Provide the following information of your selected company:   
ï‚·    Brief history   
ï‚·  How does the mission/vision statement reflect the values of the company?   
ï‚·    Current products/services offered   
2. New Product Line  
2.1 Outline the problem, opportunity or gap you identified in the market.   
         
2.2 Provide a brief description of a new product line that will be introduced to solve the problem or fill theopportunity or gap you identified. The description should cover the following aspects:
I.        Brand   
II.        Features/benefits   
III.        Packaging/pack sizes   
IV.        Flavours/ range   
V.        Extras – customer service/warranties  
   
3.0 SWOT Analysis
Conduct a SWOT analysis on your selected company. Discuss two (2) key points for each SWOT factor.