Marketing Framework Analysis of (Case Company)

1.Introduction:What is the purpose of this report? Who is the case company and what is their offering? What information is provided in this report (outline/roadmap).2.Discussion: Describe the 5Cs of the marketing frameworkas they pertain to the firm.The5Cs of the marketing framework are given in detail inWeek 1 lecturesand include the Company, the Customers, the Competitors, the Collaborators, and the Contextin which the firm operates. Key factorsin each of the 5C’s should be discussed.2.1Company:The first step in building a marketing plan involves a corporate self-examination. The company evaluates their internal environment(things they can control).Identifykeystrengths and weaknessesof the firm.2.2Customers:The company also tries to understand its customersby looking at its current customers, past customers, potential customers, etc.Customers are outside the control of the firm (part of the macro-environment) and therefore representpotential opportunities and threats to the firm. Please remember that the difference between ‘customers’and sociocultural factors linked to ‘context’is that customers are the identified targetmarkets for the firm, whereas sociocultural factors represent broader, more generaldemographic and social trends impacting the context in which the firm operates. Additional information about customers that could prove useful include the following:•Demographics (e.g., age, income, household compositionof target market):•Psychographics (e.g., attitude to product, to competition, to ads):•Buying behavior (e.g., frequency, only on sale, etc.):•Why don’t non-buyers buy?•Wheredo buyers buy, what channel do they prefer?•Are our customers price sensitive?•What changes have we seen with regard to ourcustomers?•Can weexpect any changes in the future?2.3Competitors:Who are the major competitors? What are the strengths/weaknesses of the competitors? Competitorsare outside the controlof the firm(part of the macro-environment) and therefore represent potentialopportunities and threats to the firm. 32.4 Collaborators:The company should also understand the relationship it has with its collaborators/providers in the supply chain.Collaborators, in the 5C’s format, refer to factors in the micro-environmen