ACCTG331 Revenue Management

Your report should:1.Analyse the needs of various customer groups that are served by university accounting courses. For each customer group, discuss the service attributes they seek and the functionalities the University must provide to deliver these attributes. oCustomer groups: Include 4 to 5 customer groups in your report, covering both direct customers (e.g. students) and indirect customers (in wider society).You can split general customer groups into specific groups if they have different needs, e.g. different groups of students.oService attributes: Include 4 to 6 attributes that an effective university accounting course should deliver. Discuss differences among the groups in terms of the attributes they demand or the level of attributes demanded. Consider:What attributes are expected of high quality education? Consider various parts of the learning process. What attributes are demanded by students with different levels of ability and ambitions? What attributes are demanded by industry and the wider society in which a university operates?oFunctionalities: What types of activities, resources, or environments does the University need to provide to deliver the service attributes?2.Apply Blue Ocean thinking to propose a hybrid teaching approach that adapts existing face-to-face teaching.oApply the Four Actions Framework (raise, create, reduce, and eliminate) to recommend a hybrid teaching approach that increases value and reduces costcompared to existing face-to-face teaching. Discuss how these actions can improve value and/or save cost for theUniversity and the customer segments you identified above.oIllustrate your proposed approach on a Blue Ocean strategy canvas.Your strategy canvas should include the following teaching models. 1.Face-to-face teaching primarily built around lectures2.Face-to-face teaching in a high engagement course with group-work and in-class discussion (e.g. BUS101)3.Your proposed hybrid teaching approachYou can submit a hand-drawn canvas or use the suggested Blue Ocean Strategy Visualizer App: