This assignment focuses Learning Outcomes:
Critically analyse communication practices in the workplace.
Compare and contrast interpersonal communication skills
The connectedness of interpersonal and technological communication will underpin hotels’ communication strategy as Millennials and Gen Z staff grow in numbers.
Critically evaluate this statement using both scholarly and professional sources to support your position.
Formative Learning
You are to submit your draft in hard copy on Monday 4 November, 8am for review and feedback. Your draft must be a minimum of 1500 words.
You are to complete a self-assessment of your work using the Rubric. This must accompany your final draft.
In the interest of fairness to students who complete assignments on time, work submitted after the due date wil incur a penalty for lateness, the penalty being that 10% of the assignment’s maximum mark available, per week late (or part thereof), will be deducted from the mark given by the lecturer.
Criteria |
Standard: |
Exemplary |
Acceptable |
Developing |
Inadequate |
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Introduction |
Provides a comprehensive overview of the scope of the essay. Presents the structure with sound justification. |
Provides a good overview of the scope of the essay. Presents the structure with some justification. |
Provides a good overview of the scope of the essay. Presents the structure with minimal justification. |
The introduction fails to present an overview of the essay, nor is there an overview of the structure. |
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Interpretations of communication strategy. |
Multiple interpretations of communication strategy are presented with evidence of critique from scholarly sources. |
A number of interpretations of communication strategy are presented with some evidence of critique from scholarly sources. |
Interpretations of communication strategy are presented with minimal evidence of critique from scholarly sources. |
Communication strategy is not adequately presented. |
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The opportunities and risks created by digital and interpersonal communication connectivity. |
Demonstrates an extensive and in-depth appreciation of the digital / interpersonal interface along with the opportunities and risks. |
Demonstrates a sound in-depth appreciation of the digital / interpersonal interface. Opportunities and risks are presented.. |
Demonstrates an appreciation of the digital / interpersonal interface. Opportunities and risks could be further expanded. |
Fails to demonstrate an appreciation of the digital / interpersonal interface, or the opportunities and risks. |
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Application of joined digital and interpersonal communication to the hotel industry. |
Evaluation reflects a sound justification of established good practice strategic communication within the hotel context. Justification is supported by a range of scholarly and professional sources. |
Evaluation reflects an adequate justification of established good practice strategic communication within the hotel context. Justification is supported by some scholarly and professional sources. |
Evaluation reflects an adequate justification of established good practice strategic communication within the hotel context. Justification is supported by some scholarly and professional sources. |
Application of joined digital and interpersonal communication strategies are not presented. |
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Essay is cohesively structured and organized in the appropriate style, with correct grammar, sentence structure and spelling. |
The essay provides extensive evidence from the literature, demonstrating a variety of perspectives. Content is well synthesized, with consistently accurate grammar and spelling. |
The essay provides good evidence from the literature. Content is effectively integrated, with grammar and spelling accurate in most instances. |
The essay provides sufficient evidence from the literature. Content is integrated in most sections, however there are some grammar and spelling inaccuracies. |
The report does not address the needs of the assessment. The organization of the report is not coherent. It contains inaccurate grammar and spelling. |
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Correct use of 7th Edition APA Referencing |
Sources of information are accurately cited using appropriate APA referencing |
Most sources of information are cited using appropriate APA referencing |
Some sources of information are cited using appropriate APA referencing. |
APA referencing is incomplete. |