BMGT 306 Cost Leadership
Task: Essay: “For an organisation of your choice, critically evaluate its strategy/ies using the theoretical models in the course”
A Cover sheet is needed.
Name and Lincoln Identification Numbers
Title – choose your own specific one to suit the subject. Be creative.
Guideline: APA type referencing is required, and deductions will be made for spelling, grammar, punctuation and referencing errors. A minimum of 20 references is needed. Percentages below are INDICATIVE of word count only.
Briefly describe the industry setting, especially products and competitors and the organization’s major issues in its history, including its financial performance. Then list your subsequent headings/sections.
Use the theoretical models to explain how the industry is affected by its macro and micro environments.
Explain how has it had adapted to create strategy/ies such as integration, cost leadership, differentiation, internationalization etc.
Analysis and Discussion
How successful has the organization been? Justify your conclusion with facts and figures; describe the outcomes/results with detailed references – what do critics say? Newspapers, CNN, BBC, investment websites…etc
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