Marketing Plan for a New Zealand Service Marketing Organization

Background of chosen organization

This is assessment 2 of 2 and an overall mark of 50% is required to pass the course. This is a group marketing plan with an individual reflection on the collaboration of the group marketing plan LEARNING OUTCOMES The purpose of this assessment is to: Apply services marketing concepts to an organization’s services offering and develop quality measures and tools suitable to the service organization. (LO2) Work collaboratively to develop and present a contextualized marketing plan for a service organization.(LO3) TASK/ASSIGNMENT   The outcome of this assignment is divided into two parts – a written Marketing Plan (group work) and a Reflection (individual). The sum total of the final marks for this assessment will include group mark from the collaborative written report and the individual reflection on the evaluation of the group work, the theory and process used in presenting the contextualised marketing plan. This group assessment is due week 7, class 1, at 10 pm As a group, pick a NZ based service marketing organisation, apply the service marketing concepts and quality measures in producing a contextualised marketing plan using appropriately referenced research DESCRIPTION   Written Marketing Plan (Group, 50% contribution towards the final marks)   The written Marketing Plan should address the following topics:  Background of the chosen organisation stating the location, business and industry the organisation belongs to. Complete a SWOT analysis of the organisation. Determine the apparent target market or markets for the organisation using the segmentation bases. You must provide evidence to support your findings. Identify and discuss the 5 gaps from the service quality model and how these relate to the organisation. Apply the four service characteristics to the service offerings of the organisation. Provide evidence to support your narration with relevant examples on how these impact the target market. Develop and present the service marketing mix (7Ps) aimed at target market satisfaction including the necessary quality measures. Based on your analysis, make recommendations to improve the service offering, servicescape and quality measurement. Individual Reflection (20%) The reflection is due Week 8, class 1, at 10 pm and will be uploaded into turnitin via Moodle. This individual assignment is a reflection on the work done in Assignment 2 and participation by the group members. The learner demonstrates appropriate collaboration through reflection on: The goals and rules you set as a group and how these were achieved The co-operation and contribution by group members and areas for improvement including individual group member performance Theoretical concepts used in assignment 2 and how appropriate they were Your personal contribution to assignment 2 and your own development over this assignment For the reflection, please follow a reflection model for each question Guidelines for the report The report may contain the following sections: cover page, table of contents, introduction, body of the report discussing the reflection, conclusions, and references as needed. The approximate word count for the reflection report is Be consistent with your report formatting such as headings, sub?headings and numbe Use APA 6 convention for both in?text and in your reference Wikipedia is not considered a good source of refer