The last 5 years have seen major changes in international markets and their approaches to digital media including areas such as:
· Cross boarder taxation
· Platform market monopolization
· Increasing tariffs and trade barriers
· Increasing regulation
Keeping these recent changes in mind write a report (minimum 2000 words) critically evaluating the future of international marketing and digital media including:
1. Identify relevant changes in International Markets, with supporting evidence.( use the 4 points given above but give only 3 changes, supporting evidence is your research) you can also use technology changes, customers demand and needs)
2. Critically evaluate the impacts of the identified changes in International Markets on Digital Media. ( your own opinion on 3 changes/impact)
3. Critically evaluate the implications for the future of Digital Media from the impacts identified changes in International Markets ( your own opinion on future)
Discussion of how Digital Media use and implementation may need to change to respond to the impacts identified changes in International Markets