Strategic Analysis of Airbnb: Vision, Mission, and Organizational Culture

- Use Sufi and Lyon 9 components to a mission statement

- Analyse the mission of the organisation (follow the template and example)

- Evaluate the vision, mission and value that airbnb has applied in building its dominant market position

?  Define and discuss SD (strategic direction) - give 2 points of view (2 references)

? Compare and elaborate on Airbnb’s direction, discuss

(using Sufi and Lyons) - 9 components’ [provide Sufi and Lyons table - fill in with case study information]

? Discuss notion of healthy culture - relate to BNB - linking theory of health culture (Provide reference / literature) to practice [refer to page 138 of the Evans text

? Include Corporate Social Responsibility

Analysis of Organisational cultural

? Dominant organisational cultural

? What is organisational culture ( 2 references )

? Implication and Adaptation in the future

? Assess the implications that such a culture might have on the organisation and how it might need to adapt in the future.

? Discuss the notion of health culture - relate to airbnb - linking theory of health culture to practice.

? Include Corporate Social Responsibility and Airbnbs commitment to CSR