- Use Sufi and Lyon 9 components to a mission statement
- Analyse the mission of the organisation (follow the template and example)
- Evaluate the vision, mission and value that airbnb has applied in building its dominant market position
● Define and discuss SD (strategic direction) - give 2 points of view (2 references)
● Compare and elaborate on Airbnb’s direction, discuss
(using Sufi and Lyons) - 9 components’ [provide Sufi and Lyons table - fill in with case study information]
● Discuss notion of healthy culture - relate to BNB - linking theory of health culture (Provide reference / literature) to practice [refer to page 138 of the Evans text
● Include Corporate Social Responsibility
Analysis of Organisational cultural
● Dominant organisational cultural
○ What is organisational culture ( 2 references )
● Implication and Adaptation in the future
○ Assess the implications that such a culture might have on the organisation and how it might need to adapt in the future.
○ Discuss the notion of health culture - relate to airbnb - linking theory of health culture to practice.
○ Include Corporate Social Responsibility and Airbnbs commitment to CSR