INTB603 Dynamic Environments

For this assessment, you will examine a firm (ZARA) within an industry (fast fashion) in which the firm is achieving an increased or dominant global market share and discuss how this has been achieved.

Your analysis should consider:

1. The global dynamics of the industry.

2. The underlying determinants of competitiveness of the firm and the industry.

3. The competitive strategy of the home country government and the multinational enterprise.