MKTG807 Advanced Brand Management

Brief for Assessment 2: Individual Assignment. Reflective Comments – 20 marks. 
Use the hyperlink in the Study Guide to go to the Google Digital Garage Modules which are all about fundamentals of digital marketing.
Once you have completed the modules (there are 26 modules in total). You can choose how many you complete. If you complete all 26, you also achieve Google’s certification in Fundamentals of Digital Marketing.

 

Next, write about 500 to 800 words explaining your thoughts about your Google Digital Garage learning experience. Because this part of the assignment is a reflection, you can use first person (I, me, I think…and so on). Make sure to use at least TWO relevant references to help improve the quality of your reflection. Some questions to ask yourself about this part of your learning are:

 

1. How useful do I think the Google Digital Garage content I learned will be for me as a digital marketer? 
2. How much of the content did I already know? How much did it matter that I knew some of the content already?
3. How easy, or how difficult was the content to learn? What made things easy or difficult?
4. What do I think about the self-paced learning experience? Should there be more self-paced learning for digital marketing, about the same, or less? 
5. What is my opinion about other areas I should have learned from the Digital Garage? What do I think was omitted? 
6. What is my opinion about how well the Google Digital Garage content matched my other course content? 
7. What were some of the most interesting discoveries I made while working on my Digital Garage course? About digital marketing? About myself?
8. What were some of my most challenging moments and what made them so? 
9. What did I do about my most challenging moments?
10. What were some of my most powerful learning moments and what made them so powerful?
This completes the Reflection part of Assignment 2.