MBUS650 Business Strategy

2. INDIVIDUAL ASSIGNMENT – Individual Strategic Analysis Brief Report 5 pages max, single spaced, 12 point font, normal margins; will be strictly enforced You have been asked to prepare a brief report pertaining to a company of your choice. This can be the organisation you work for now, worked for in the past, or intend working for in the future, or any organisation that you have an interest in. Executives are interested to know what will be critical success/key result areas to attend to (commonly known as critical success factors CSFs) in order to reach their stated goals. You MUST incorporate analysis from a Strategy Canvas tool and/or other relevant analytic frameworks to demonstrate your understanding of the current reality facing your chosen company. Motivate why the particular areas that you have chosen are seen as critical to achieving the set objective(s). Explain how your insights have been informed by conducting a Strategy Canvas. Prepare a brief report to inform the reader of the essential insights you have developed about the firm/industry and what future value it could provide. You should also cite some supporting literature that you may find as you conduct your research. Due – Assignment 2: 19-20 NOV You have to submit electronically (WORD .doc files only, NO .pdf) to [email protected] Also submit online to Learn for Turnitin check. Note concise presentation is essential. ? A concise (5 page max) BRIEF for the client’s executive management answering their specific questions regarding the topic expected. ? You may place supporting material in appendices. ? You are preparing a BRIEF for SENIOR management – focus, be precise, do not waffle, be concise. ? The executive summary is of utmost importance. ? Your advice relates to pointing out which factors/areas are critical and need specific attention IN ORDER TO MEET THEIR OBJECTIVES. Format The objective is to concisely state the key issues in answering strategic questions and then illustrate them with examples, graphics or other forms of data. Emphasis in this assignment is on concise insights, rather the quantity. In short, your report needs to be clear, logically structured, and focussed on the client’s needs. Do NOT repeat information they already know and do NOT lecture or regurgitate theory. Add value, show your insights.