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The assignment is a case analysis of AirBnB using relevant frameworks from MGMT205. The case study will be uploaded to the assignment folder (pre-COVID), with additional news material on how AirBnB has been impacted by COVID-19.
Assignment questions.
Question 1 Conduct an external analysis of AirBnB’s environment, showing how this environment changed pre and post COVID-19 (2020) and its impact on AirBnB.
Question 2. Conduct an internal analysis of AirBnB to understand its traditional key strengths (e.g., pre-COVID-19). Highlight what of these key strengths, if any, remain critical for AirBnB in navigating the impact of COVID-19 and whether any have now become potential weaknesses.
Question 3 Based on your analysis above what strategies would you recommend AirBnB implement to navigate this global pandemic?
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