On successful completion of this paper, studentswill be able to: 1.Compare and critique research methodologies that might be employed to answer specific research question(s) of interest to management practitioners and researchers; select and justify the most suitable methodology.2.Gather, analyse and interpret extensive data, draw valid conclusions from the data and make appropriate recommendations based on those conclusions and justified by reference to the research literature 3.Critically assess the results of research conducted and relate them to management practice and to other published work (including advanced concepts and theories) in the research area.4.Conducta critical analysis of the research process and identify possible refinements and further applications, based on reference to the research literature.