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Mktg 303 Marketing

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This individual assignment aimsto deepenyour conceptual understanding ofconsumer behaviour. It involves writing anessayabout the merits of key learning theories, where you will integrate theoretical ideas, and then apply your knowledge by developing a relevant advertisement. The Learning Objectives: a)to gain experience in developingacoherent argument takinginto account the complexities of an issuewithin a consumption contextb)to develop skills in integrating ideas across areas of the coursec)to develop an ad using a creative execution which provides a contextually applied solutiontoa business issued)to independently develop clear written communication skillsThe assignment is in two parts but will be graded as one assignment. It is outlined in two parts to make clear what is required and where you should place your emphasis. Part A: Essay (20%)Learning Theory and MarketingWrite an essay discussing why learning theorieshavebeenregarded asimportant within consumer behaviour theory, and how they are useful for marketers. Discuss whether these theories are still relevant today for marketers given changing consumption patterns(for examplethe growth ofon-line communications and social media).In your answer explain how theorists claim information is acquired (learned), and how marketers make use of this knowledge. Your explanation will include a discussion of operant conditioning, classical conditioning, and cognitive learning theories. Although this is an essay on learning, the integrationof other consumer behaviour theories (e.g. involvement,attitude change, self,perception, memory, motivation etc.) should be included to inform your answer.Illustrate your main points by providing marketing examples.Part B: Design an Ad (5%)Developan original advertisement for abrand(for a product, service, or social cause),that you are familiar with. The design needsto illustratethe application ofONElearning theory.You must state a marketing aim for your ad to frame the problem. Write a briefparagraph (no more than half a page) discussing firstly, the aim of your ad; and secondly, justifyingwhy you think this ad will be effective forthe type of consumer learning. Your advertisement may use visual or verbal cues, or both. This is not a test of artistic ability, but rather a test of your ability to apply your understanding of learning theory. You may hand draw or use existing pictures/images. However, it must be original do NOTcopy an existing ad (even if it’s not from NZ!).

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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GWP901 Professional Workplace Practice

Question: Task Description This assessment requires you to apply for a job using one of the advertisements available on Moodle under Assessments folder. Choose an appropriate advertisement in the folder and apply for only one position. Your application must be tailored according to the c ...

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MKTP103 Marketing Principles

Task: Assessment Description: A daily penalty of 5% will be applied to late assignments. Your group needs to select a popular food and/or beverage brand operating in Australia with a web presence. Your choice of business must be approved by your lecturer/tutor.   1. Develop the SWOT for y ...

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7004MKT Marketing for Social Change

Question: Task: The purpose of this assessment item is to demonstrate your social marketing ability that is, your ability to apply marketing tools and techniques to develop and integrate marketing concepts with other approaches to influence behaviors that benefit people, the society and the plan ...

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Marketing Situational Analysis

. Introduction  Give a brief background to your brand, highlighting any initial insights and directions for the plan. (Why you are writing the report and what it will contain)   2. Internal analysis Define internal analysis and describe why an internal analysis is important. Iden ...

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