156235 Social Media and Marketing

In this assignment, you are going to create a piece of How-To ‘content’ to ‘Demand Generation’ or ‘Demand Harvest’ prospective customers2. In this assignment, you need to imagine that you are working for a Digital Marketing Consultancy company in your nearest city, or you are the owner of this business3. The consultancy business wants more clients. The decision has been made to focus on the residential building industry4, and the individual builders and their company within it to help get them to attract more construction work. However, you first need to attract the attention of that builder to the consultancy, and for them to feel they can trust the business. One effective way to do this is called content marketing5 and to use education-based marketing.