Integrated Marketing Communications Campaign for Sharesies Targeting Younger Women

Advertising to Reach Young Women

Question 1:

Imagine that Sharesies decides to specifically target younger women (under 25) with an Integrated Marketing Communications (IMC) campaign aiming to get more people in this target group to start investing through Sharesies.

1a) Provide an example of how Sharesies could use Advertising to reach this target market?  Explain what the advantages and disadvantages will be for Sharesies if they use Advertising in the way you propose.

1b) Provide an example of how Sharesies could use Public Relations to reach this target market?  Explain what the advantages and disadvantages will be for Sharesies if they use Public Relations in the way you propose.

Provide an example of how Sharesies could use Sales Promotion to reach this target market?  Explain what the advantages and disadvantages will be for Sharesies if they use Sales Promotion in the way you propose.