Creative Communication Intervention for Youth Engagement - Hamilton City Council

Task Requirements

The creative communication recommendation/intervention allows you to plan, research, make decisions and pitch your intervention to a real organisational client. You will research, design and provide a creative intervention communication solution for the client. Then pitch that intervention to the client.

 

Advice Sources: use Google Scholar to search. 

Submission - please note: It is expected that you read, research, plan, design and write the final pitch. 
Task: There are at least 3 documents needed for this task. Please note you can add a reference and appendices document to your written document.
1.    Document one (can be divided into two): Context & Stakeholder visual creative map
2.    Document two: Visual creative community stakeholder engagement plan.
3.    Document three: Written information informed by credible source material to define and explain key/important parts of documents one and two.

 

This part 3 written word document can also have references and if required - appendices attached.
•    Part 3 Written Document further task guidance details:
•    Word count for this written document - 1000 min - 1500 words max.
•    You can structure this written part of the assignment as a report with headings.
•    Key information to define, explain and critical discuss to include the following please:

 

a.    Introduction section (purpose/aim; scope i.e. boundaries of your work as you can't cover everyone and everything within this focus; outline/signpost key points/issues; define key terms/theories/acronyms used);
b.    Context - key issues/parts - consider relevant past current and future - e.g. history; politics. regulations, physical community space etc
c.    Org key background; Values/ethics, key resources & key relationships:
d.    Audience/stakeholder relationships (informed by appropriate perspective/mindsets e.g. AI and PDC theories; consider previous relationships - key things re what helped/what didn't;
e.    Collaboration & engagement plan - and the rationale (pedagogical reasons) why these are important to do in this context with these stakeholder relationships; analysis that needs to be undertaken (you may have started on some e.g. the context and stakeholder visual map); Involvement/Leading & Decision-making collaboration; relationships with other community groups and key people; Accessibility, diversity, inclusion; Resources; timeline
f.    Credible, conclusion that informs and persuades why the client should take your work on board. This section also needs to outline key limitations or caveats to your plan that the client should beware of before considering implementing it.

 

You will need to provide an example of your solution to the organisation of what could be designed and changed to create identification for their stakeholders.
Organisational Communication Research Problem
The client is: Hamilton City Council.
Issue: Youth (under 30) engagement
Key Question: What effective external communications could be used by the organisation to raise awareness, create identification, engagement and gain commitment to change from their key stakeholders?

 

Some suggestions to consider:
Focus: Have a clear focus for your work - it helps you and the audience/reader.  
1.    Background: Investigate the organisational past/present and future background. What current communication channels, messages, and relationships do they have with stakeholders? Identify what is currently working well - what could be improved?
2.    Research: Read relevant literature and wider credible information to give you examples of what could be done - or to avoid in this space. Identify and research the communication used (secondary and/or primary research). Based on your credible evidence - suggest the appropriate external communication tactics that will develop effective awareness, engagement/identification and reach the key stakeholders.
3.    Analysis: What communication channels are need to make the media richer for stakeholders and organisation? How can they create identification? What rhetoric, images, communication relationships could be action-ed for change? Who should be targeted - who could be a gatekeeper - who could champion?