Market Expansion Analysis for Vista Group in Brazil and Chile

Vista Group International Limited (Vista Group) is a leading company in New Zealand, which is dedicated to providing ground-breaking software and technology solutions for worldwide film distributors, exhibitors, and cinema managers (Vista Group, 2019). To date, Vista’s international businesses has expanded rapidly, and the company has been looking for new markets.

This report will conduct a comprehensive PESTE analysis for Brazil and Chile, which are the target markets for expansion. Thereafter, a comparative market analysis of Brazil and Chile is made in terms of incorporating competitors, market and industry factors.

A weighted evaluation method is used to determine the most favorable market and brief explanatory comments are followed. All relevant tables and analysis will be presented in the appendix. Finally, from the analyses above, key implications, opportunities and issues will also be illustrated.