411 MGT Strategic Management

This assignment requires you to demonstrate knowledge and skills you have acquired throughout the course of this module by producing a 4,000 word, fully referenced, academic report that addresses the tasks given below. In order to complete the assignment, you will need to choose an appropriate organisation to research.

With reference to appropriate analytical frameworks:

a) Critically analyse the environment facing YourOrg, and identify the central issues confronting YourOrg resulting from that analysis. (10 marks)

b) Critically analyse the strategic capability of YourOrg, and identify the central issues facing YourOrg resulting from that analysis. (10 marks)

c) Critically analyse the organisational culture of YourOrg, and identify the central features of the organisational culture that will influence the selection and implementation of the future strategy of the organisation. (10 marks)

d) Critically analyse the stakeholders involved with YourOrg, and identify the central issues confronting YourOrg from that analysis. (10 marks)

Do not attempt to include a full PEST analysis, a full 5-Forces analysis, stakeholder analysis, value chain analysis, cultural web analysis, etc., etc., in your assignment. Undertake those pieces of analysis yourself, and provide the key outcomes from those analyses. Key outcomes are the important conclusions from the various pieces of analysis which will or should have an impact on the future strategy of YourOrg. This means not mechanically going through all the various models and frameworks; but focusing on the important outcomes from those models and frameworks in terms of the implications for the future strategy of YourOrg, and explaining and justifying why you believe those to be the most important outcomes.

Making use of appropriate analytical frameworks, identify and critically evaluate the strategy that you consider YourOrg should pursue in the future.

The overall approach for this Task is similar to Task 1. Select the models, frameworks and concepts that are most useful to the analysis of YourOrg, and emphasise again the conclusions and implications from those models, frameworks and concepts. Your aim is to produce a convincing identification of the ‘preferred’ strategy for the organisation, building upon your analysis of the various elements of the strategic position of the organisation in Task 1.

Critically evaluate the alternative approaches to managing ONE issue associated with the implementation or management of change arising from the strategy you identified in Task 2.

For this Task, you need to ensure that you select just one issue associated with the implementation, or the change management, of your recommended strategy for YourOrg. It might be the case, for example, that your recommended strategy involves a merger or takeover, and therefore your selected issue could be the effective integration of that organisation. Whatever issue you select, ensure that it is associated with either the implementation or the change management resulting from the recommended strategy, and then critically evaluate the alternative approaches to managing that issue. You should aim to identify the most appropriate approach, and justify why it is the most appropriate 
approach. You should make use of appropriate academic concepts, models and frameworks through which to analyse the issue you select and to convincingly identify the most appropriate approach to managing that issue.