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Opportunities Analysis and Business Plan for Small Business in Select Sectors

You are a member of a team that has been tasked with performing a detailed Opportunities Analysis for one opportunity in one of the selected sectors (i.e. Health, ITC, industry, tourism) In brief, your team will analyze the political, economic, legal and cultural environment of the sector; outline the challenges and opportunities of conducting small business in that sector and provide relevant guidelines and recommendations for entering the market.

You will be examining the sector from every possible perspective.

The team projects will be submitted in 2 parts. Each team will prepare 2 written reports and make 2 presentations in class (about 10 slides).

Writing an Opportunity Analysis Report will enable you to define your business by critically examining the idea for a new business venture and to check it against your initial perception of the market-place.

  • Titlepage
  • ExecutiveSummary
  • PESTELto assess opportunities arising from changes in the selected 
  • Total size of the market and market potential for your product.5- Uncovered gaps in the 
  • Targetmarket and demographics for your product
  • Competitive products on the market in that country.8- SWOT
  • 9- Key challenges, risks, threats of doing business in the country 10- Summary
  • 11- Bibliography/References

Each group will prepare a business plan. The business plan should be no longer than 15 pages. It should include a section on the following aspects of the business:

  1. Titlepage
  2. ExecutiveSummary
  3. Product/Servicedescription
  4. Themarket
  5. MarketPlanning
  1. TargetMarket Selection
  2. TargetMarket Size and Trends
  3. SalesPromotion Mix and Strategies
  4. Pricingstrategy
  5. Productstrategy
  6. Anyrelevant information for market
  1. Managementand organizational Plan
    1. Organizationalstructure
    2. Management Team
  2. OperationalPlan
    1. Operationalexpenditure
    2. Operationflowchart
    3. Relevantoperation matters
  3. Financial Plan
    1. Sourceof fund
    2. Businessstart-up budget
    3. Profitand lost, Cash flow and balance sheet
  4. Summary
  5. Bibliography/References

The report should be more than just a collection of key facts and figures; it should offer valuable management and cultural insights about that opportunity. Use charts and graphs wherever possible, but explain them. The total length of the final report is to be no more than 30 pages, where the bulk of the project takes 25 pages and 5 pages are left for appendices. All your sources of information must be clearly referenced.

Part 1 report should be at least a 10?page report.

Part 2 report should be about 15 pages.

Class presentation for both parts should be about 5-7 minutes (5?10 slides). It is not necessary to present every detail that is in the paper. Think creatively to make your presentation fun, lively and interesting. No late presentations will be accepted.

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